E-Commerce marketplace is a hyper competitive segment in India. Likes of Flipkart, Snapdeal and Amazon keep on trying various means to acquire new users as well as retain the existing ones. They spend tons of money on both user acquisition and retention due to which their unit economics goes for a toss.
In that context, e-commerce marketplace always needs to try out of the box ideas and hacks to get the maximum value out of their marketing spend. This is what Snapdeal achieved in its partnership with Maggi when the ban on the latter got lifted. Snapdeal was able to sold 60,000 maggi kits within five minutes. Maggi being a household brand would have definitely helped Snapdeal to acquire many more users with this just one masterstroke.