Want to communicate your latest feature? Weave a story just like Paypal

| Mar 2017
Want to communicate your latest feature? Weave a story just like Paypal

There are a couple things which is just great in this email example from PayPal. Not only is the opening copy clever and concise, but the entire concept also reflects a relatable benefit of using the service. Think about it: How many times have you been in a situation where you went out to dinner with friends and then fussed over the bill when it came time to pay? By tapping into this common pain point, PayPal is able to pique the interest of its audience. This email communication allows Paypal to talk about its feature and demonstrate its usefulness in daily life by weaving a relatable story that its customers can easily identify with

Create an account to view Free Solutions

  • Gift
    Access to 50+ solutions
  • Trophy
    One solution from every challenge
  • Video
    View discussion preview videos
  • card
    No card details required
Continue with Email
Already a UXHack Member?Login