The knowledge hub of interesting growth hacks, tips & tricks

    The successful brands, products and campaigns are not built in air. It takes lot of small building blocks, hit and trials. Knowledge hub is our endeavor to celebrate all the interesting things our community comes across no matter how small it is!


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Content/Copywriting    Engagement    Media & Content    Mobile/Web Apps   

How Pocket's play with just words makes it more engaging

What's interesting about it?

Pocket, formerly known as Read It Later, recently acquired by Mozilla, is an app that lets you save articles from your desktop browser like Chrome or Firefox and you can these saved articles on your mobile device using their app Pocket. It has today become much more than that, it has become a community in ...

Engagement    Media & Content    Mobile/Web Apps    Product Feature    UI   

How The Guardian uses long-press effectively on its mobile app

What's interesting about it?

Have you noticed the nine hundred different share buttons on every article that news apps and websites have? Am i the only one who is put off by these icons? I am sure not. The Guardian is tackling this issue in the mobile apps very appropriately. Their solution is so simple and ingenious, it makes ...

Acquisition/Conversion    Engagement    UI    Website/Landing Page   

Creative UI design of website for electronic devices

What's interesting about it?

Talk of creative UI designs and keecker’s website will instantly strike you with its out of the box design .Keecker is a new type of movable computer that is designed with the home in mind . It will remind you of BB-8 robot from Star Wars movie series. Keecker lets you project movies & images, listen ...

Banking & E-Wallets    Engagement    Mobile/Web Apps    Product Feature    Retention   

Dynamic analysis of text messages on cellphone to track bank transactions

What's interesting about it?

Most common platforms that we have come across does not give a consolidated summary of our spending patterns. Ideally, the best way to track expenses would be analyzing the text messages at the cellphone, as now every transaction comes with a text alert. One of the applications called Walnut, is equipped with the following features ...

Engagement    Innovation    Media & Content    Retention    Website/Landing Page   

Expressing opinions on article’s through emoticon.

What's interesting about it?

Online articles have been around for some time now. viewership is high and is increasing by the day. This opens the challenge of making an article engrossing, increasing reader involvement ultimately leading to improving the reading experience as a whole. This is all the more important amidst the increasing competition amongst content website. Storiesfeed.net ...

Engagement    Mobile/Web Apps    Product Feature    Social Networks   

Real Time Communication in Code Sharing

What's interesting about it?

Most common form of collaborative works that we observe on online platform would be the joint code development, code sharing. Many IT companies use version controls to keep track of latest addition, modifications and updates in code. Still these softwares don’t provide any real time collaboration tool for joint simultaneous development. One of the ...

Acquisition/Conversion    Engagement    Mobile/Web Apps    Product Feature   

Crowd Engagement in Crowd Funding

What's interesting about it?

Crowd funding is all about creating trust. Trusts usually build up from reliable stories, updates and word of the mouth. So for a crowd funding site to be effective, where it basically takes money from a bunch of strangers to achieve goals or help plight of other bunch of strangers, it needs to employ these ...

Acquisition/Conversion    Awareness/Reach    E-Commerce    Innovation   

Myntra Tailoring it's way to Customer Delight!!

What's interesting about it?

In the ever competitive world of e-commerce where the giants like Flipkart, Amazon, Snapdeal are looking to differentiate themselves by trying out various initiatives, Myntra (acquired by Flipkart) has come up with an innovative concept for customer delight. Myntra tested a concept of allowing free alteration with contract tailors in Bangalore for all its customers ...

Email/Newsletters    Innovation    Others    Retention   

Getting appreciation for nation building takes the thank you idea to a next level!

What's interesting about it?

How often you come across an e-mail campaign from a government body thanking you for contribution towards Nation Building? Though getting congratulations/appreciation mail has been a norm when it comes to your typical online businesses or from loyalty programs of a private player, no one expects a government body to use this in their ...

Acquisition/Conversion    Awareness/Reach    Content/Copywriting    Marketing Campaign    Paid Ads   

MagicBricks Propworth use of Amitabh Bachchan's Jalsa house in its marketing

What's interesting about it?

With many ads vying for your attention on different digital channels, it is very tough to get more view and click rates. Magic brick propworth is a feature of Magicbricks which they have been pushing recently where you can estimate a property's price to ensure you can make an informed decision. The feature itself ...

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