The knowledge hub of interesting stuff companies do for User Awareness, Acquisition, Engagement & Retention


  • Want to contribute?

on in  Others
Getting appreciation for nation building takes the thank you idea to a next level!

What's interesting about it?

How often you come across an e-mail campaign from a government body thanking you for contribution towards Nation Building? Though getting congratulations/appreciation mail has been a norm when it comes to your typical online businesses or from loyalty programs of a private player, no one expects a government body to use this in their ...

on
MagicBricks Propworth use of Amitabh Bachchan's Jalsa house in its marketing

What's interesting about it?

With many ads vying for your attention on different digital channels, it is very tough to get more view and click rates. Magic brick propworth is a feature of Magicbricks which they have been pushing recently where you can estimate a property's price to ensure you can make an informed decision. The feature itself ...

on in  Media & Content
Use of blogs for online polls by Hackernoon

What's interesting about it?

Use of quick online polls is an interesting feedback technique which is prevalent among digital audiences. However more often than not, the placement of polls section is what can drastically reduce the number of submissions. Came across on Hackernoon, an inline poll element as part of a long form content . Interesting way to get attention ...

on in  Others
Timesjobs use of trending topic in email marketing

What's interesting about it?

It is very tough for job portals to differentiate these days. Hence, it is very essential for them to keep on trying new ideas and hacks to get the attention of registered users. With demonetisation being a hot topic in India these days, lot of digital players have encashed this opportunity as it's a ...

on in  Social Networks
Facebook uses recommendation feature to increase engagement

What's interesting about it?

Facebook is all about features which a user can relate to. Hence, apart from 'People you may know' which has been there for long, it has also introduced content recommendation feature to boost engagement!

on in  E-Commerce
How Amazon captures feedback for ads on its website

What's interesting about it?

Generally we see feedback getting captured either in pop-up or using e-mail based surveys. And generally for ads, I have never seen a feedback being captured at the right moment.

Though on Amazon, found the placement of 'Ad feedback' very interesting. It is subtle yet will come into your notice. A good way to capture ...

on in  Social Networks
LinkedIn's new feature to increase engagement

What's interesting about it?

Suggestions based on similar interests seems to be one popular growth hack most products use to increase engagement. Recently observed something similar on LinkedIn around content recommendations where in my timeline LinkedIn was recommending a Marketing Analytics video with a heading - 'People like you are watching'

Interesting way to get more engagement on community driven ...

on in  Social Networks
Twitter's new engagement feature - You might like

What's interesting about it?

Twitter has recently rolled out a new feature called 'You might like'. It's an interesting feature as it helps a user to get notified of relevant content which people he is following have liked.

A good feature that can definitely help Twitter to improve the average amount of time a user spends in a ...

on in  E-Commerce

What's interesting about it?

E-Commerce marketplace is a hyper competitive segment in India. Likes of Flipkart, Snapdeal and Amazon keep on trying various means to acquire new users as well as retain the existing ones. They spend tons of money on both user acquisition and retention due to which their unit economics goes for a toss.

In that context ...

on
Google Now notifications at the right time

What's interesting about it?

Google Now is an app for providing personalized services based on user interactions. One of the services it provides is the estimated time of commute via Google Maps. Google now provides intelligent notifications on mobile about the commuting time from Home to Work and vice versa.

In order to ensure a user is retained with ...

UX Hack is a micro consulting platform powered by crowdsourcing.

We help brands to get quick, unbiased and practical improvement ideas on their digital assets.

And we provide students & professionals avenues to boost their profile & earn rewards.


Learn more
Want to contribute?