The knowledge hub of interesting growth hacks, tips & tricks

    The successful brands, products and campaigns are not built in air. It takes lot of small building blocks, hit and trials. Knowledge hub is our endeavor to celebrate all the interesting things our community comes across no matter how small it is!


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Acquisition/Conversion    Engagement    Innovation    Media & Content    Polls/Surveys   

Use of blogs for online polls by Hackernoon

What's interesting about it?

Use of quick online polls is an interesting feedback technique which is prevalent among digital audiences. However more often than not, the placement of polls section is what can drastically reduce the number of submissions. Came across on Hackernoon, an inline poll element as part of a long form content . Interesting way to get attention ...

Acquisition/Conversion    Email/Newsletters    Innovation    Others    Retention   

Timesjobs use of trending topic in email marketing

What's interesting about it?

It is very tough for job portals to differentiate these days. Hence, it is very essential for them to keep on trying new ideas and hacks to get the attention of registered users. With demonetisation being a hot topic in India these days, lot of digital players have encashed this opportunity as it's a ...

Engagement    Mobile/Web Apps    Product Feature    Retention    Social Networks   

Facebook uses recommendation feature to increase engagement

What's interesting about it?

Facebook is all about features which a user can relate to. Hence, apart from 'People you may know' which has been there for long, it has also introduced content recommendation feature to boost engagement!

Acquisition/Conversion    E-Commerce    Polls/Surveys    UI   

How Amazon captures feedback for ads on its website

What's interesting about it?

Generally we see feedback getting captured either in pop-up or using e-mail based surveys. And generally for ads, I have never seen a feedback being captured at the right moment.

Though on Amazon, found the placement of 'Ad feedback' very interesting. It is subtle yet will come into your notice. A good way to capture ...

Engagement    Mobile/Web Apps    Product Feature    Retention    Social Networks   

LinkedIn's new feature to increase engagement

What's interesting about it?

Suggestions based on similar interests seems to be one popular growth hack most products use to increase engagement. Recently observed something similar on LinkedIn around content recommendations where in my timeline LinkedIn was recommending a Marketing Analytics video with a heading - 'People like you are watching'

Interesting way to get more engagement on community driven ...

Engagement    Mobile/Web Apps    Product Feature    Retention    Social Networks   

Twitter's new engagement feature - You might like

What's interesting about it?

Twitter has recently rolled out a new feature called 'You might like'. It's an interesting feature as it helps a user to get notified of relevant content which people he is following have liked.

A good feature that can definitely help Twitter to improve the average amount of time a user spends in a ...

Acquisition/Conversion    Awareness/Reach    E-Commerce    Innovation    Retention   


What's interesting about it?

E-Commerce marketplace is a hyper competitive segment in India. Likes of Flipkart, Snapdeal and Amazon keep on trying various means to acquire new users as well as retain the existing ones. They spend tons of money on both user acquisition and retention due to which their unit economics goes for a toss.

In that context ...

Innovation    Mobile/Web Apps    Product Feature    Retention   

Google Now notifications at the right time

What's interesting about it?

Google Now is an app for providing personalized services based on user interactions. One of the services it provides is the estimated time of commute via Google Maps. Google now provides intelligent notifications on mobile about the commuting time from Home to Work and vice versa.

In order to ensure a user is retained with ...

Engagement    Mobile/Web Apps    Product Feature    Social Networks   

A feature that motivates users to remain engaged on Linked In

What's interesting about it?

In order to motivate users to remain engaged on LinkedIn, it has provided a feature that lets user know important news about their connections.

So, as a user, I do not have to go around finding what's new with my connections. On home page, itself, Linked In provides a section of the most important ...

Acquisition/Conversion    Content/Copywriting    Engagement    SaaS    Website/Landing Page   

Use of links in descriptive content by Mailchimp

What's interesting about it?

MailChimp - an email marketing software product intelligently hyperlinks to relevant call to actions while describing its features. This is a great way to ensure that flow doesn't break while reading but also at the same time if a user decides to take further action, he need not have to look around on website. This ...

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