• Growth hacks, tips & tricks - Acquisition/Conversion

    Every business wants to increase acquisition/conversion from digital channels. Period. However, there is no magical wand and each business has to keep on trying different idea/concept, test different UI etc. This is where you will find some interesting hacks/tactics our contributors' have liked and shared.

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Acquisition/Conversion    Banking & E-Wallets    Engagement    Paid Ads    Product Feature    UI   

Searching for ways to monetize your banking app? USAA has the right answers

What's interesting about it?

Despite the growth in online banking, most apps have failed to monetize effectively on its wide customer reach. Financial institutions now actively look to migrate costly transactions from branch or call center to self-service mode. It is believed that part of the reason for lack sales integration is related to the challenge of selling within ...

Acquisition/Conversion    Engagement    Innovation    Media & Content    Mobile/Web Apps    Product Feature    UI   

Want to mortgage a house? Halifax's Home Finder helps you do that and much more

What's interesting about it?

Halifax has introduced a new 'Home Finder' mobile app that uses augmented reality technology to enable users to view and pull up data on houses for sale as they pass them on the street. The Lloyds Banking Group subsidiary has teamed up with findaproperty.com to offer searches on houses for sale across the UK ...

Acquisition/Conversion    Banking & E-Wallets    Engagement    Mobile/Web Apps   

How Bank of America is leveraging the power of GPS to customer delight

What's interesting about it?

Using the GPS and photo capabilities inherent within a smartphone, Bank Of America has now started providing unique capabilities that enhance the customer experience and usability. BankAmeriDeals allows the customer to select his geographical location through the GPS and the app shows all the nearby places, be it a fast food chain like Burger King ...

Acquisition/Conversion    Engagement    UI    Website/Landing Page   

Creative UI design of website for electronic devices

What's interesting about it?

Talk of creative UI designs and keecker’s website will instantly strike you with its out of the box design .Keecker is a new type of movable computer that is designed with the home in mind . It will remind you of BB-8 robot from Star Wars movie series. Keecker lets you project movies & images, listen ...

Acquisition/Conversion    Engagement    Mobile/Web Apps    Product Feature   

Crowd Engagement in Crowd Funding

What's interesting about it?

Crowd funding is all about creating trust. Trusts usually build up from reliable stories, updates and word of the mouth. So for a crowd funding site to be effective, where it basically takes money from a bunch of strangers to achieve goals or help plight of other bunch of strangers, it needs to employ these ...

Acquisition/Conversion    Awareness/Reach    E-Commerce    Innovation   

Myntra Tailoring it's way to Customer Delight!!

What's interesting about it?

In the ever competitive world of e-commerce where the giants like Flipkart, Amazon, Snapdeal are looking to differentiate themselves by trying out various initiatives, Myntra (acquired by Flipkart) has come up with an innovative concept for customer delight. Myntra tested a concept of allowing free alteration with contract tailors in Bangalore for all its customers ...

Acquisition/Conversion    Awareness/Reach    Content/Copywriting    Marketing Campaign    Paid Ads   

MagicBricks Propworth use of Amitabh Bachchan's Jalsa house in its marketing

What's interesting about it?

With many ads vying for your attention on different digital channels, it is very tough to get more view and click rates. Magic brick propworth is a feature of Magicbricks which they have been pushing recently where you can estimate a property's price to ensure you can make an informed decision. The feature itself ...

Acquisition/Conversion    Engagement    Innovation    Media & Content    Polls/Surveys   

Use of blogs for online polls by Hackernoon

What's interesting about it?

Use of quick online polls is an interesting feedback technique which is prevalent among digital audiences. However more often than not, the placement of polls section is what can drastically reduce the number of submissions. Came across on Hackernoon, an inline poll element as part of a long form content . Interesting way to get attention ...

Acquisition/Conversion    Email/Newsletters    Innovation    Others    Retention   

Timesjobs use of trending topic in email marketing

What's interesting about it?

It is very tough for job portals to differentiate these days. Hence, it is very essential for them to keep on trying new ideas and hacks to get the attention of registered users. With demonetisation being a hot topic in India these days, lot of digital players have encashed this opportunity as it's a ...

Acquisition/Conversion    E-Commerce    Polls/Surveys    UI   

How Amazon captures feedback for ads on its website

What's interesting about it?

Generally we see feedback getting captured either in pop-up or using e-mail based surveys. And generally for ads, I have never seen a feedback being captured at the right moment.

Though on Amazon, found the placement of 'Ad feedback' very interesting. It is subtle yet will come into your notice. A good way to capture ...

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