• Growth hacks, tips & tricks - Awareness/Reach

    Awareness or Reach is probably the biggest time consuming for marketers because this is where it all starts. Unless, you are not able to reach your target audience, other metrics do not even matter. Period. So, find here some real stuff being done by different products and services which our contributors have found interesting.

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on in  SaaS
How Upwork makes aware a user of its product feature at the right moment

What's interesting about it?

One of the constant struggle any product manager has is that how a product feature can be made aware to a user and get them to use it. Hence, found this interesting. Upwork is a freelancing platform and one of the feature it provides is seamless communication between project owner and freelancer.

However, with so ...

on in  Banking & E-Wallets
Want to communicate your latest feature? Weave a story just like Paypal

What's interesting about it?

There are a couple things which is just great in this email example from PayPal. Not only is the opening copy clever and concise, but the entire concept also reflects a relatable benefit of using the service. Think about it: How many times have you been in a situation where you went out to dinner ...

on in  Banking & E-Wallets
Want to exchange payments with your social circle? Venmo is just the app you are looking for

What's interesting about it?

Venmo is a Peer to Peer banking software that allows to exchange payments among your friends. The app links your Facebook friends and email contacts to your bank account. Venmo will allow users to create a group account to make group transactions easier, faster and hassle free. Venmo clearly identified the current problems with group ...

on in  E-Commerce
Myntra Tailoring it's way to Customer Delight!!

What's interesting about it?

In the ever competitive world of e-commerce where the giants like Flipkart, Amazon, Snapdeal are looking to differentiate themselves by trying out various initiatives, Myntra (acquired by Flipkart) has come up with an innovative concept for customer delight. Myntra tested a concept of allowing free alteration with contract tailors in Bangalore for all its customers ...

on
MagicBricks Propworth use of Amitabh Bachchan's Jalsa house in its marketing

What's interesting about it?

With many ads vying for your attention on different digital channels, it is very tough to get more view and click rates. Magic brick propworth is a feature of Magicbricks which they have been pushing recently where you can estimate a property's price to ensure you can make an informed decision. The feature itself ...

on in  E-Commerce

What's interesting about it?

E-Commerce marketplace is a hyper competitive segment in India. Likes of Flipkart, Snapdeal and Amazon keep on trying various means to acquire new users as well as retain the existing ones. They spend tons of money on both user acquisition and retention due to which their unit economics goes for a toss.

In that context ...

on in  SaaS
Hootsuite's use of contextual google ad on buffer brings awareness at the right moment

What's interesting about it?

Hootsuite is a social media management product. It intelligently uses google ads on its competitors for better awareness. For example, if someone is searching for ‘Buffer’ - another leading product in similar space , the ad shown in the image shows up.

What's interesting is the way the ad copy has been articulated. It is very ...

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