• Growth hacks, tips & tricks - Content/Copywriting

    Creative content is what always catches attention. Be it website headline, e-mail subject line or a banner, it can really help in motivating user to take the next step. Find here some interesting content and copywriting that our contributors have hunted.

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Awareness/Reach    Banking & E-Wallets    Content/Copywriting    Email/Newsletters    Engagement   

Want to communicate your latest feature? Weave a story just like Paypal

What's interesting about it?

There are a couple things which is just great in this email example from PayPal. Not only is the opening copy clever and concise, but the entire concept also reflects a relatable benefit of using the service. Think about it: How many times have you been in a situation where you went out to dinner ...

Content/Copywriting    E-Commerce    Email/Newsletters    Engagement    Marketing Campaign    Retention   

Trying to show your customers exactly what they want? Amazon Local does exactly that

What's interesting about it?

This email from Amazon Local is short and sweet, with just one CTA: click through this email to tell Amazon what you like and dislike. That way, the deals they send you going forward can be more in line with what you're likely to actually want. What's wonderful about this experience is not ...

Content/Copywriting    Engagement    Media & Content    Mobile/Web Apps   

How Pocket's play with just words makes it more engaging

What's interesting about it?

Pocket, formerly known as Read It Later, recently acquired by Mozilla, is an app that lets you save articles from your desktop browser like Chrome or Firefox and you can these saved articles on your mobile device using their app Pocket. It has today become much more than that, it has become a community in ...

Acquisition/Conversion    Awareness/Reach    Content/Copywriting    Marketing Campaign    Paid Ads   

MagicBricks Propworth use of Amitabh Bachchan's Jalsa house in its marketing

What's interesting about it?

With many ads vying for your attention on different digital channels, it is very tough to get more view and click rates. Magic brick propworth is a feature of Magicbricks which they have been pushing recently where you can estimate a property's price to ensure you can make an informed decision. The feature itself ...

Acquisition/Conversion    Content/Copywriting    Engagement    SaaS    Website/Landing Page   

Use of links in descriptive content by Mailchimp

What's interesting about it?

MailChimp - an email marketing software product intelligently hyperlinks to relevant call to actions while describing its features. This is a great way to ensure that flow doesn't break while reading but also at the same time if a user decides to take further action, he need not have to look around on website. This ...

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