Content/Copywriting    E-Commerce    Email/Newsletters    Engagement    Marketing Campaign    Retention   

Trying to show your customers exactly what they want? Amazon Local does exactly that

What's interesting about it?

This email from Amazon Local is short and sweet, with just one CTA: click through this email to tell Amazon what you like and dislike. That way, the deals they send you going forward can be more in line with what you're likely to actually want. What's wonderful about this experience is not ...

Acquisition/Conversion    Awareness/Reach    E-Commerce    Innovation   

Myntra Tailoring it's way to Customer Delight!!

What's interesting about it?

In the ever competitive world of e-commerce where the giants like Flipkart, Amazon, Snapdeal are looking to differentiate themselves by trying out various initiatives, Myntra (acquired by Flipkart) has come up with an innovative concept for customer delight. Myntra tested a concept of allowing free alteration with contract tailors in Bangalore for all its customers ...

Acquisition/Conversion    E-Commerce    Polls/Surveys    UI   

How Amazon captures feedback for ads on its website

What's interesting about it?

Generally we see feedback getting captured either in pop-up or using e-mail based surveys. And generally for ads, I have never seen a feedback being captured at the right moment.

Though on Amazon, found the placement of 'Ad feedback' very interesting. It is subtle yet will come into your notice. A good way to capture ...

Acquisition/Conversion    Awareness/Reach    E-Commerce    Innovation    Retention   


What's interesting about it?

E-Commerce marketplace is a hyper competitive segment in India. Likes of Flipkart, Snapdeal and Amazon keep on trying various means to acquire new users as well as retain the existing ones. They spend tons of money on both user acquisition and retention due to which their unit economics goes for a toss.

In that context ...

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