Awareness/Reach    Banking & E-Wallets    Content/Copywriting    Email/Newsletters    Engagement   

Want to communicate your latest feature? Weave a story just like Paypal

What's interesting about it?

There are a couple things which is just great in this email example from PayPal. Not only is the opening copy clever and concise, but the entire concept also reflects a relatable benefit of using the service. Think about it: How many times have you been in a situation where you went out to dinner ...

Content/Copywriting    E-Commerce    Email/Newsletters    Engagement    Marketing Campaign    Retention   

Trying to show your customers exactly what they want? Amazon Local does exactly that

What's interesting about it?

This email from Amazon Local is short and sweet, with just one CTA: click through this email to tell Amazon what you like and dislike. That way, the deals they send you going forward can be more in line with what you're likely to actually want. What's wonderful about this experience is not ...

Email/Newsletters    Innovation    Others    Retention   

Getting appreciation for nation building takes the thank you idea to a next level!

What's interesting about it?

How often you come across an e-mail campaign from a government body thanking you for contribution towards Nation Building? Though getting congratulations/appreciation mail has been a norm when it comes to your typical online businesses or from loyalty programs of a private player, no one expects a government body to use this in their ...

Acquisition/Conversion    Email/Newsletters    Innovation    Others    Retention   

Timesjobs use of trending topic in email marketing

What's interesting about it?

It is very tough for job portals to differentiate these days. Hence, it is very essential for them to keep on trying new ideas and hacks to get the attention of registered users. With demonetisation being a hot topic in India these days, lot of digital players have encashed this opportunity as it's a ...

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