• Growth hacks, tips & tricks - Engagement

    This is probably the most challenging area for product managers. How to ensure a user spends more time per visit is what ensure stickiness. Lot of small improvements be it around features, UI, content , communication have to be tried to see what works for your users. Find some inspiration here of what our contributors have liked on different products.

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on in  Banking & E-Wallets
Bored of answering security questions before every login? Capital One's Swift ID shows how to avoid it

What's interesting about it?

SwiftID, which aims to do away with the typical security questions like “name of your first pet?” or “mother’s maiden name?” is the first offering of its kind by Capital One.
This mobile app-based tool takes advantage of different security mechanisms to protect users’ accounts against fraud, rather than forcing you to prove your ...

on in  Banking & E-Wallets
Want to communicate your latest feature? Weave a story just like Paypal

What's interesting about it?

There are a couple things which is just great in this email example from PayPal. Not only is the opening copy clever and concise, but the entire concept also reflects a relatable benefit of using the service. Think about it: How many times have you been in a situation where you went out to dinner ...

on in  Banking & E-Wallets
Want to exchange payments with your social circle? Venmo is just the app you are looking for

What's interesting about it?

Venmo is a Peer to Peer banking software that allows to exchange payments among your friends. The app links your Facebook friends and email contacts to your bank account. Venmo will allow users to create a group account to make group transactions easier, faster and hassle free. Venmo clearly identified the current problems with group ...

on in  Banking & E-Wallets
Searching for ways to monetize your banking app? USAA has the right answers

What's interesting about it?

Despite the growth in online banking, most apps have failed to monetize effectively on its wide customer reach. Financial institutions now actively look to migrate costly transactions from branch or call center to self-service mode. It is believed that part of the reason for lack sales integration is related to the challenge of selling within ...

on in  Banking & E-Wallets
Looking for something beyond just conventional banking? Barclays shows the way through its Cloud It feature

What's interesting about it?

Banking apps are now much more than just banking. Barclays launched Cloud It feature that allows user to electronically store all their documents and access them online. This free feature lets you tag all the documents as per their categories making it easier to find and use later.It also enables the customers to add ...

on in  Media & Content
Want to mortgage a house? Halifax's Home Finder helps you do that and much more

What's interesting about it?

Halifax has introduced a new 'Home Finder' mobile app that uses augmented reality technology to enable users to view and pull up data on houses for sale as they pass them on the street. The Lloyds Banking Group subsidiary has teamed up with findaproperty.com to offer searches on houses for sale across the UK ...

on in  E-Commerce
Trying to show your customers exactly what they want? Amazon Local does exactly that

What's interesting about it?

This email from Amazon Local is short and sweet, with just one CTA: click through this email to tell Amazon what you like and dislike. That way, the deals they send you going forward can be more in line with what you're likely to actually want. What's wonderful about this experience is not ...

on in  Banking & E-Wallets
How Bank of America is leveraging the power of GPS to customer delight

What's interesting about it?

Using the GPS and photo capabilities inherent within a smartphone, Bank Of America has now started providing unique capabilities that enhance the customer experience and usability. BankAmeriDeals allows the customer to select his geographical location through the GPS and the app shows all the nearby places, be it a fast food chain like Burger King ...

on in  Banking & E-Wallets
How ICICI is using Robotics to deliver a great banking experience

What's interesting about it?

ICICI’s Chatbot is the latest rollout from the bank which engages with customers. This initiative aims to emulate human actions to automate and perform repetitive, high volume and time consuming business tasks cutting across multiple applications. At ICICI Bank, software robots have reduced the response time to customers by up to 60% and increased ...

on
Use of Continue Watching Feature of YouTube to reduce bounce rate & increase Repeat viewers

What's interesting about it?

YouTube, an American video-sharing website headquartered in San Bruno, California. Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program.
Recently YouTube has added a small and simple feature on ...

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