• Growth hacks, tips & tricks - Innovation

    Innovation or Idea is always the first step. From a marketing campaign, to leveraging a current trend, to a new partnership, there can be different ideas which are tested by brands to remain relevant. Our contributors' keep on scouting for such stuff which they loved and share it here for inspirations.

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Banking & E-Wallets    Engagement    Innovation    Mobile/Web Apps    Product Feature    Retention    UI   

Bored of answering security questions before every login? Capital One's Swift ID shows how to avoid it

What's interesting about it?

SwiftID, which aims to do away with the typical security questions like “name of your first pet?” or “mother’s maiden name?” is the first offering of its kind by Capital One.
This mobile app-based tool takes advantage of different security mechanisms to protect users’ accounts against fraud, rather than forcing you to prove your ...

Awareness/Reach    Banking & E-Wallets    Engagement    Innovation    Marketing Campaign    Mobile/Web Apps    Product Feature   

Want to exchange payments with your social circle? Venmo is just the app you are looking for

What's interesting about it?

Venmo is a Peer to Peer banking software that allows to exchange payments among your friends. The app links your Facebook friends and email contacts to your bank account. Venmo will allow users to create a group account to make group transactions easier, faster and hassle free. Venmo clearly identified the current problems with group ...

Acquisition/Conversion    Engagement    Innovation    Media & Content    Mobile/Web Apps    Product Feature    UI   

Want to mortgage a house? Halifax's Home Finder helps you do that and much more

What's interesting about it?

Halifax has introduced a new 'Home Finder' mobile app that uses augmented reality technology to enable users to view and pull up data on houses for sale as they pass them on the street. The Lloyds Banking Group subsidiary has teamed up with findaproperty.com to offer searches on houses for sale across the UK ...

Engagement    Innovation    Media & Content    Retention    Website/Landing Page   

Expressing opinions on article’s through emoticon.

What's interesting about it?

Online articles have been around for some time now. viewership is high and is increasing by the day. This opens the challenge of making an article engrossing, increasing reader involvement ultimately leading to improving the reading experience as a whole. This is all the more important amidst the increasing competition amongst content website. Storiesfeed.net ...

Acquisition/Conversion    Awareness/Reach    E-Commerce    Innovation   

Myntra Tailoring it's way to Customer Delight!!

What's interesting about it?

In the ever competitive world of e-commerce where the giants like Flipkart, Amazon, Snapdeal are looking to differentiate themselves by trying out various initiatives, Myntra (acquired by Flipkart) has come up with an innovative concept for customer delight. Myntra tested a concept of allowing free alteration with contract tailors in Bangalore for all its customers ...

Email/Newsletters    Innovation    Others    Retention   

Getting appreciation for nation building takes the thank you idea to a next level!

What's interesting about it?

How often you come across an e-mail campaign from a government body thanking you for contribution towards Nation Building? Though getting congratulations/appreciation mail has been a norm when it comes to your typical online businesses or from loyalty programs of a private player, no one expects a government body to use this in their ...

Acquisition/Conversion    Engagement    Innovation    Media & Content    Polls/Surveys   

Use of blogs for online polls by Hackernoon

What's interesting about it?

Use of quick online polls is an interesting feedback technique which is prevalent among digital audiences. However more often than not, the placement of polls section is what can drastically reduce the number of submissions. Came across on Hackernoon, an inline poll element as part of a long form content . Interesting way to get attention ...

Acquisition/Conversion    Email/Newsletters    Innovation    Others    Retention   

Timesjobs use of trending topic in email marketing

What's interesting about it?

It is very tough for job portals to differentiate these days. Hence, it is very essential for them to keep on trying new ideas and hacks to get the attention of registered users. With demonetisation being a hot topic in India these days, lot of digital players have encashed this opportunity as it's a ...

Acquisition/Conversion    Awareness/Reach    E-Commerce    Innovation    Retention   


What's interesting about it?

E-Commerce marketplace is a hyper competitive segment in India. Likes of Flipkart, Snapdeal and Amazon keep on trying various means to acquire new users as well as retain the existing ones. They spend tons of money on both user acquisition and retention due to which their unit economics goes for a toss.

In that context ...

Innovation    Mobile/Web Apps    Product Feature    Retention   

Google Now notifications at the right time

What's interesting about it?

Google Now is an app for providing personalized services based on user interactions. One of the services it provides is the estimated time of commute via Google Maps. Google now provides intelligent notifications on mobile about the commuting time from Home to Work and vice versa.

In order to ensure a user is retained with ...

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