• Growth hacks, tips & tricks - Marketing Campaign

    Be it a startup or a large enterprise, one of the areas where creativity is always tested are the marketing campaign theme. From an annual event campaign to an innovative crowdfunding campaign, our contributors hunt for most interesting campaigns they have come across.

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Awareness/Reach    Banking & E-Wallets    Engagement    Innovation    Marketing Campaign    Mobile/Web Apps    Product Feature   

Want to exchange payments with your social circle? Venmo is just the app you are looking for

What's interesting about it?

Venmo is a Peer to Peer banking software that allows to exchange payments among your friends. The app links your Facebook friends and email contacts to your bank account. Venmo will allow users to create a group account to make group transactions easier, faster and hassle free. Venmo clearly identified the current problems with group ...

Content/Copywriting    E-Commerce    Email/Newsletters    Engagement    Marketing Campaign    Retention   

Trying to show your customers exactly what they want? Amazon Local does exactly that

What's interesting about it?

This email from Amazon Local is short and sweet, with just one CTA: click through this email to tell Amazon what you like and dislike. That way, the deals they send you going forward can be more in line with what you're likely to actually want. What's wonderful about this experience is not ...

Acquisition/Conversion    Awareness/Reach    Content/Copywriting    Marketing Campaign    Paid Ads   

MagicBricks Propworth use of Amitabh Bachchan's Jalsa house in its marketing

What's interesting about it?

With many ads vying for your attention on different digital channels, it is very tough to get more view and click rates. Magic brick propworth is a feature of Magicbricks which they have been pushing recently where you can estimate a property's price to ensure you can make an informed decision. The feature itself ...

Acquisition/Conversion    Awareness/Reach    Marketing Campaign    Paid Ads    SaaS   

Hootsuite's google ad on buffer

What's interesting about it?

Hootsuite is a social media management product. It intelligently uses google ads on its competitors for better awareness. For example, if someone is searching for ‘Buffer’ - another leading product in similar space , the ad shown in the image shows up.

This is definitely a good hack to increase both awareness as well probability of acquisition.

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