• Growth hacks, tips & tricks - Product Feature

    When it comes to digital products, be it web or mobile apps, the ultimate value is derived by the app users from the product features of the apps. Some product features become viral with users, while some go down the drain. Find here some interesting features our contributors have hunted down all across.

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Banking & E-Wallets    Engagement    Innovation    Mobile/Web Apps    Product Feature    Retention    UI   

Bored of answering security questions before every login? Capital One's Swift ID shows how to avoid it

What's interesting about it?

SwiftID, which aims to do away with the typical security questions like “name of your first pet?” or “mother’s maiden name?” is the first offering of its kind by Capital One.
This mobile app-based tool takes advantage of different security mechanisms to protect users’ accounts against fraud, rather than forcing you to prove your ...

Awareness/Reach    Banking & E-Wallets    Engagement    Innovation    Marketing Campaign    Mobile/Web Apps    Product Feature   

Want to exchange payments with your social circle? Venmo is just the app you are looking for

What's interesting about it?

Venmo is a Peer to Peer banking software that allows to exchange payments among your friends. The app links your Facebook friends and email contacts to your bank account. Venmo will allow users to create a group account to make group transactions easier, faster and hassle free. Venmo clearly identified the current problems with group ...

Acquisition/Conversion    Banking & E-Wallets    Engagement    Paid Ads    Product Feature    UI   

Searching for ways to monetize your banking app? USAA has the right answers

What's interesting about it?

Despite the growth in online banking, most apps have failed to monetize effectively on its wide customer reach. Financial institutions now actively look to migrate costly transactions from branch or call center to self-service mode. It is believed that part of the reason for lack sales integration is related to the challenge of selling within ...

Banking & E-Wallets    Engagement    Mobile/Web Apps    Product Feature    Retention   

Looking for something beyond just conventional banking? Barclays shows the way through its Cloud It feature

What's interesting about it?

Banking apps are now much more than just banking. Barclays launched Cloud It feature that allows user to electronically store all their documents and access them online. This free feature lets you tag all the documents as per their categories making it easier to find and use later.It also enables the customers to add ...

Acquisition/Conversion    Engagement    Innovation    Media & Content    Mobile/Web Apps    Product Feature    UI   

Want to mortgage a house? Halifax's Home Finder helps you do that and much more

What's interesting about it?

Halifax has introduced a new 'Home Finder' mobile app that uses augmented reality technology to enable users to view and pull up data on houses for sale as they pass them on the street. The Lloyds Banking Group subsidiary has teamed up with findaproperty.com to offer searches on houses for sale across the UK ...

Banking & E-Wallets    Engagement    Mobile/Web Apps    Product Feature    Retention   

How ICICI is using Robotics to deliver a great banking experience

What's interesting about it?

ICICI’s Chatbot is the latest rollout from the bank which engages with customers. This initiative aims to emulate human actions to automate and perform repetitive, high volume and time consuming business tasks cutting across multiple applications. At ICICI Bank, software robots have reduced the response time to customers by up to 60% and increased ...

Engagement    Product Feature    Retention    UI    Website/Landing Page   

Use of Continue Watching Feature of YouTube to reduce bounce rate & increase Repeat viewers

What's interesting about it?

YouTube, an American video-sharing website headquartered in San Bruno, California. Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program.
Recently YouTube has added a small and simple feature on ...

Engagement    Media & Content    Mobile/Web Apps    Product Feature    UI   

How The Guardian uses long-press effectively on its mobile app

What's interesting about it?

Have you noticed the nine hundred different share buttons on every article that news apps and websites have? Am i the only one who is put off by these icons? I am sure not. The Guardian is tackling this issue in the mobile apps very appropriately. Their solution is so simple and ingenious, it makes ...

Banking & E-Wallets    Engagement    Mobile/Web Apps    Product Feature    Retention   

Dynamic analysis of text messages on cellphone to track bank transactions

What's interesting about it?

Most common platforms that we have come across does not give a consolidated summary of our spending patterns. Ideally, the best way to track expenses would be analyzing the text messages at the cellphone, as now every transaction comes with a text alert. One of the applications called Walnut, is equipped with the following features ...

Engagement    Mobile/Web Apps    Product Feature    Social Networks   

Real Time Communication in Code Sharing

What's interesting about it?

Most common form of collaborative works that we observe on online platform would be the joint code development, code sharing. Many IT companies use version controls to keep track of latest addition, modifications and updates in code. Still these softwares don’t provide any real time collaboration tool for joint simultaneous development. One of the ...

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