• Growth hacks, tips & tricks - Retention

    Customer retention is key to building a sustainable business. Unless you can't retain a user, you will not be able to recover the cost of user acquisition. We look at here some innovative ways which has caught our contributors' attention of what different business do to retain their customers.

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Banking & E-Wallets    Engagement    Innovation    Mobile/Web Apps    Product Feature    Retention    UI   

Bored of answering security questions before every login? Capital One's Swift ID shows how to avoid it

What's interesting about it?

SwiftID, which aims to do away with the typical security questions like “name of your first pet?” or “mother’s maiden name?” is the first offering of its kind by Capital One.
This mobile app-based tool takes advantage of different security mechanisms to protect users’ accounts against fraud, rather than forcing you to prove your ...

Banking & E-Wallets    Engagement    Mobile/Web Apps    Product Feature    Retention   

Looking for something beyond just conventional banking? Barclays shows the way through its Cloud It feature

What's interesting about it?

Banking apps are now much more than just banking. Barclays launched Cloud It feature that allows user to electronically store all their documents and access them online. This free feature lets you tag all the documents as per their categories making it easier to find and use later.It also enables the customers to add ...

Content/Copywriting    E-Commerce    Email/Newsletters    Engagement    Marketing Campaign    Retention   

Trying to show your customers exactly what they want? Amazon Local does exactly that

What's interesting about it?

This email from Amazon Local is short and sweet, with just one CTA: click through this email to tell Amazon what you like and dislike. That way, the deals they send you going forward can be more in line with what you're likely to actually want. What's wonderful about this experience is not ...

Banking & E-Wallets    Engagement    Mobile/Web Apps    Product Feature    Retention   

How ICICI is using Robotics to deliver a great banking experience

What's interesting about it?

ICICI’s Chatbot is the latest rollout from the bank which engages with customers. This initiative aims to emulate human actions to automate and perform repetitive, high volume and time consuming business tasks cutting across multiple applications. At ICICI Bank, software robots have reduced the response time to customers by up to 60% and increased ...

Engagement    Product Feature    Retention    UI    Website/Landing Page   

Use of Continue Watching Feature of YouTube to reduce bounce rate & increase Repeat viewers

What's interesting about it?

YouTube, an American video-sharing website headquartered in San Bruno, California. Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program.
Recently YouTube has added a small and simple feature on ...

Banking & E-Wallets    Engagement    Mobile/Web Apps    Product Feature    Retention   

Dynamic analysis of text messages on cellphone to track bank transactions

What's interesting about it?

Most common platforms that we have come across does not give a consolidated summary of our spending patterns. Ideally, the best way to track expenses would be analyzing the text messages at the cellphone, as now every transaction comes with a text alert. One of the applications called Walnut, is equipped with the following features ...

Engagement    Innovation    Media & Content    Retention    Website/Landing Page   

Expressing opinions on article’s through emoticon.

What's interesting about it?

Online articles have been around for some time now. viewership is high and is increasing by the day. This opens the challenge of making an article engrossing, increasing reader involvement ultimately leading to improving the reading experience as a whole. This is all the more important amidst the increasing competition amongst content website. Storiesfeed.net ...

Email/Newsletters    Innovation    Others    Retention   

Getting appreciation for nation building takes the thank you idea to a next level!

What's interesting about it?

How often you come across an e-mail campaign from a government body thanking you for contribution towards Nation Building? Though getting congratulations/appreciation mail has been a norm when it comes to your typical online businesses or from loyalty programs of a private player, no one expects a government body to use this in their ...

Acquisition/Conversion    Email/Newsletters    Innovation    Others    Retention   

Timesjobs use of trending topic in email marketing

What's interesting about it?

It is very tough for job portals to differentiate these days. Hence, it is very essential for them to keep on trying new ideas and hacks to get the attention of registered users. With demonetisation being a hot topic in India these days, lot of digital players have encashed this opportunity as it's a ...

Engagement    Mobile/Web Apps    Product Feature    Retention    Social Networks   

Facebook uses recommendation feature to increase engagement

What's interesting about it?

Facebook is all about features which a user can relate to. Hence, apart from 'People you may know' which has been there for long, it has also introduced content recommendation feature to boost engagement!

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