Acquisition/Conversion    Content/Copywriting    Engagement    SaaS    Website/Landing Page   

Use of links in descriptive content by Mailchimp

What's interesting about it?

MailChimp - an email marketing software product intelligently hyperlinks to relevant call to actions while describing its features. This is a great way to ensure that flow doesn't break while reading but also at the same time if a user decides to take further action, he need not have to look around on website. This ...

Acquisition/Conversion    Awareness/Reach    Marketing Campaign    Paid Ads    SaaS   

Hootsuite's google ad on buffer

What's interesting about it?

Hootsuite is a social media management product. It intelligently uses google ads on its competitors for better awareness. For example, if someone is searching for ‘Buffer’ - another leading product in similar space , the ad shown in the image shows up.

This is definitely a good hack to increase both awareness as well probability of acquisition.

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