The UX knowledge hub


on
Uber Spotlight: A simpler way to Spot your ride

Featured Snippet is submitted on behalf of Karthik Srinivasan, Communications Consultant, ex-Ogilvy, Flipkart -


Uber has now introduced the Spotlight feature in India. You tap on the color button at the side of the app to let your app's full interface glow in one color. That color will glow in the driver's app too ...

on
Using Natural App icons to drive Downloads

This is a Snippet submitted on behalf of famous author and Game2Win Founder, Alok Kejriwal:


When we launched "Friends Forever" (Our 1st narrative Story Game on the Google Play Store: http://bit.ly/g2w-FF ), we used a generic 'good looking' icon for the game. The game had a good response & we kept updating the ...

on
Good UX by Gmail: Reminder for access rights to a shared drive link

Most of the collaboration happens online these days be it on Google Drive, Dropbox or others. And probably link sharing over email is one of the most commonly used feature. However, I have often had not such a good experiences where someone has shared a document link hosted on an online storage platform but when ...

on
Amazon brings in Single page payment flow

I noticed Amazon modifying its payment flow. Previously the flow needed the user to navigate through two pages after clicking ‘Buy now’


But now, if your address is preselected Amazon shows a slider on the same page where only CVV needs to be added. Post this it shows an option to ‘Slide to Place order ...

on
Swiggy Pop: A Meal in a Pop

Swiggy recently introduced a short time based, free food delivery offering in some cities.

What I really liked:

- one of the few flows where the entire transaction is completed on the ‘same page’. There are literally no forward flows: choose, click, slide, done

- Excellent use of defaults: If you have your address setup, and payment ...

on
Buying Insurance with a Twist: Lemonade and Maya Chatbot

Finding the right kind of insurance is painful. So it was refreshing to see Lemonade’s chat based insurance flow.

What works well:

- The flow feels ‘non-intrusive’

- I didn’t realize the number of inputs I gave, it felt like a breeze

- The fact that I was interacting and not just inputting, put me at ...

on
ETMoney nails the main dashboard view

When you have many use cases to cover on mobile app, often the default view for the users starts getting chaotic. This is where I find ETMoney's default view of their mobile app very clean and to the point despite having many use cases to handle.

What I liked specifically -

1. Almost all the ...

on
Whatsapp for Business Done Right: Bloomberquint

Media outlets find it challenging competing for time share.

At a time when users are turning off app notifications and inshorts is in vogue, Bloomberquint’s Whatsapp news feature is the work of genius.

What works here are 2 things:

- The seamless way in which you sign up/subscribe. It’s totally intuitive.

- But more ...

on in  Media & Content
How interesting UI layout of Zest takes its user experience and engagement much higher

Zest (www.zest.is) is a one cool content website that I use on a daily basis. Apart from some cool articles shared by other marketers, what makes it more engaging is cool UI layout of its chrome extension.

Kudos to the team behind it that has taken the content consumption more engaging. Be it ...

on in  SaaS
Apart from the concept, the UX is what makes FarFarAway more interesting!

I came across farfaraway (http://www.farfaraway.co) sometime back. There are many astrology sites but what makes this one interesting is the way it presents the information to its users.

The website design is very refreshing. Use of minimalist theme with good combination of font and dual color tones definitely adds to the UX ...