The knowledge hub of interesting stuff companies do for User Awareness, Acquisition, Engagement & Retention


on in  Media & Content
How interesting UI layout of Zest takes its user experience and engagement much higher

What's interesting about it?

Zest (www.zest.is) is a one cool content website that I use on a daily basis. Apart from some cool articles shared by other marketers, what makes it more engaging is cool UI layout of its chrome extension.

Kudos to the team behind it that has taken the content consumption more engaging. Be it ...

on in  SaaS
Apart from the concept, the UX is what makes FarFarAway more interesting!

What's interesting about it?

I came across farfaraway (http://www.farfaraway.co) sometime back. There are many astrology sites but what makes this one interesting is the way it presents the information to its users.

The website design is very refreshing. Use of minimalist theme with good combination of font and dual color tones definitely adds to the UX ...

on in  SaaS
How Upwork makes aware a user of its product feature at the right moment

What's interesting about it?

One of the constant struggle any product manager has is that how a product feature can be made aware to a user and get them to use it. Hence, found this interesting. Upwork is a freelancing platform and one of the feature it provides is seamless communication between project owner and freelancer.

However, with so ...

on in  Banking & E-Wallets
Bored of answering security questions before every login? Capital One's Swift ID shows how to avoid it

What's interesting about it?

SwiftID, which aims to do away with the typical security questions like “name of your first pet?” or “mother’s maiden name?” is the first offering of its kind by Capital One.
This mobile app-based tool takes advantage of different security mechanisms to protect users’ accounts against fraud, rather than forcing you to prove your ...

on in  Banking & E-Wallets
Want to communicate your latest feature? Weave a story just like Paypal

What's interesting about it?

There are a couple things which is just great in this email example from PayPal. Not only is the opening copy clever and concise, but the entire concept also reflects a relatable benefit of using the service. Think about it: How many times have you been in a situation where you went out to dinner ...

on in  Banking & E-Wallets
Want to exchange payments with your social circle? Venmo is just the app you are looking for

What's interesting about it?

Venmo is a Peer to Peer banking software that allows to exchange payments among your friends. The app links your Facebook friends and email contacts to your bank account. Venmo will allow users to create a group account to make group transactions easier, faster and hassle free. Venmo clearly identified the current problems with group ...

on in  Banking & E-Wallets
Searching for ways to monetize your banking app? USAA has the right answers

What's interesting about it?

Despite the growth in online banking, most apps have failed to monetize effectively on its wide customer reach. Financial institutions now actively look to migrate costly transactions from branch or call center to self-service mode. It is believed that part of the reason for lack sales integration is related to the challenge of selling within ...

on in  Banking & E-Wallets
Looking for something beyond just conventional banking? Barclays shows the way through its Cloud It feature

What's interesting about it?

Banking apps are now much more than just banking. Barclays launched Cloud It feature that allows user to electronically store all their documents and access them online. This free feature lets you tag all the documents as per their categories making it easier to find and use later.It also enables the customers to add ...

on in  Media & Content
Want to mortgage a house? Halifax's Home Finder helps you do that and much more

What's interesting about it?

Halifax has introduced a new 'Home Finder' mobile app that uses augmented reality technology to enable users to view and pull up data on houses for sale as they pass them on the street. The Lloyds Banking Group subsidiary has teamed up with findaproperty.com to offer searches on houses for sale across the UK ...

on in  E-Commerce
Trying to show your customers exactly what they want? Amazon Local does exactly that

What's interesting about it?

This email from Amazon Local is short and sweet, with just one CTA: click through this email to tell Amazon what you like and dislike. That way, the deals they send you going forward can be more in line with what you're likely to actually want. What's wonderful about this experience is not ...

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