Noticed this rather curious campaign by Google India.
What was interesting pushed people to search something that they normally wouldn’t care much about: ‘make small strong vote’
It’s part of Google India’s larger initiative targeted at SMBs: https://grow.google/intl/en_in/smb-make-small-strong/
PS: Searching the term now no longer gives the poll or even Google’s own page as the 1st result. It instead shows a newspaper snippet