Growth hacks, tips & tricks tagged under Hootsuite

on in  SaaS
Hootsuite's use of contextual google ad on buffer brings awareness at the right moment

Hootsuite is a social media management product. It intelligently uses google ads on its competitors for better awareness. For example, if someone is searching for ‘Buffer’ - another leading product in similar space , the ad shown in the image shows up.

What's interesting is the way the ad copy has been articulated. It is very ...