Site: www.magicbus.org

About MagicBus

Magic Bus works with 400,000 children and 10,000 young people living in poverty across 22 States in India to move them out of poverty. On its 19th year, Magic Bus uses a Childhood to Livelihood approach to help children and young people break out of the crushing cycle of poverty. Magic Bus works with India's poorest communities and children using an award-winning activity-based curriculum culminating in a Livelihoods programme.

Voice of NGO:
- Primary objective of the site is fundraising
- Secondary objective is to increase engagement on site, get people to subscribe to blog and social channels

Problem Statement:

Have a look at Magicbus website and identify potential UX Hacks around:
- UI
- Content
- Interaction
- Information Architecture

That helps them improve fundraising by visitors and donors through their website. As a secondary objective, identify areas of improvement around about parameters to increase blog subscribers and their social followers. Consider for both mobile and desktop visitors.

Deliverable:
- PDF with annotated/revised website screens
- Give proper explanation for each change you are recommending them to do.