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So what’s the problem?
76% of India lives in a nuclear family set-up. Parents today don't have adequate support to do what is right for their child. They struggle to find timely & relevant advice while they raise their child.
How do we solve this?
Parentune supports parents with personalized & real-time advice from fellow parents and Experts. It is personalized to each parent as per their child's age, concerns and areas of interest. Who’s this for? First time Indian parent (pregnancy to a 5-year-old-child)Impact There are more than 500 mn parents and 324 mn children between 0-12 years of age in India alone. Out of 450 mn internet users in India, 200mn are parents. Parentune supports, impacts and empowers the future of India. We are driven to bring about a positive shift in the quality of child development & parenting. imagine these- -No child ever misses a vaccination -Each parent gets an expert's help instantly - irrespective of their location & disposition -No parent misses out on what's important for their child's growth & development.
So what’s the problem statement for this exercise?
Parentune is personalized to each parent as per their child’s age, as per their concerns and interests for their child. This starts right from the point a parent discovers parentune followed by signing up. On-boarding right is one thing, but making on-boarding easy, playful, endearing & fun is completely another. We would like you to improve the sign-up and on-boarding on parentune. We would like you to achieve this without letting go of the information fields we seek from parents. The real effectiveness of your solution would be gauged in terms of the improved conversions and the first few days’ cohorts on parentune. We would evaluate your solutions keeping these parameters in perspective.
Goal - To improve the current on-boarding process on parentune by making it endearing, insightful playful & fun for a first time parent (first time moms & dads)
Expected output - Updated UX flow with wireframes. Use any tools but preferred wireframes built using Sketch tool. Attach a pdf or a link to interactive wireframes.