• Safegreen: Improve reach and virality


Case Study brief: None
Difficulty: Medium

Site: safegreen.in

About SafeGreen
S.A.F.E. was founded in 2013 as a non-profit organization. Founders of S.A.F.E. have been working on environmental issues since 2010 with the mission of Environmental Justice to all.

Voice of NGO:
They want their website:
- To reach more people through digital channels
- To create more awareness about Safegreen

Problem Statement:
Identify all possible areas of improvement for Safegreen’s website focussing on:
- SEO
- Page load speed
- UI and presentation of content
- Growth nudges that can be introduced on the site for easy sharing and virality.
Based on the above themes suggest the most impactful UX Hacks which are practical and easy to implement which will help them raise more awareness about SAFE website and increase in organic and referral traffic.
Consider both for mobile and desktop visitors.

Deliverable:
A pdf document highlighting your recommended solutions to be incorporated on Safe’s website.

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#

Name

Score

Solution

Gold Medal
Profile photo
Simran
3.5
-
Profile photo
Anish
Product Manager, SkillClash
-

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