Case Study brief: None
Difficulty: Medium

The problem:

We get organic traffic (from Linkedin , Google) and from different geographies with people checking our landing page fully. 

However, we get a lot of people exiting from the landing page or after checking FAQs, What’s Buzzing sections.

We also get significant drop offs at the contact details page (where we ask for contact email id). This is based on our understanding of session recordings, user behaviour on the site, avg session times.

Target Audience: Companies looking to improve their digital assets like Website & Apps.

The challenge:

Improve our landing page (and subsequent pages) for the desktop site so as to achieve the following goals/tackle following challenges:

1. Visitor gets curious enough to enter their website on the home page and then proceed with next steps

2. Share contact details and official mail id for communication in last step

Expected Submission:

1. Annotated screen/s highlighting the problem and recommended solutions as points

2. For new ideas or flows: a wireframe with descriptions

Submissions must be in the shared sample format - https://goo.gl/VRJPvB  and upload the final output in PDF format.

Evaluation Criteria:

1. Quality of the solution/s

2. Practically implementable with minimum effort

Rewards:

1. Top 3 - UX Hack T-Shirt, sticker, certificate, social media shout-out

2. For 4th and 5th - certificate, social media shout-out

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