avatar

Aman Kumar

23 months work experience in TCS, Student of PGDM(Marketing) at IMT Ghaziabad 

Use Of Continue Watching Feature Of Youtube To Reduce Bounce Rate & Increase Repeat Viewers

YouTube, an American video-sharing website headquartered in San Bruno, California. Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program.
Recently YouTube has added a small and simple feature on its website which helps regular user to watch the videos from the last point where they have left it. This feature works for a logged in user. When he watches any video partially and again visit the website after some time then he is being shown that video in the continue watching section on home page. This feature is very customer engaging as most of the time due to paucity of time user is not able to watch his favorite episodes of TV series (e.g “Comedy nights with Kapil, WWE RAW” etc) in one go so with this feature there is more chance that user would be spending more time on the website.


#Inspiration

Company?

Get UX solutions from 300+ professionals


Get Started

Contributor?

Learn, Compete and Earn


Sign Up

UX Hack levels


#Beginner Someone who has just started on the platform and yet to show a decent level of contribution which has impressed the moderation team and participating companies.

#LearnerA contributor who has submitted atleast 5 snippets which has been published by us or atleast have 1 accepted solution in official challenges.

#DoerA contributor who has submitted atleast 5 snippets which has been published by us and atleast have 5 accepted solutions in official challenges.

#ExpertA contributor who has submitted at-least 10 snippets which has been published by us and have 10 accepted solution in official challenges.