MagicBricks Propworth use of Amitabh Bachchan's Jalsa house in its marketing

What's interesting about it?

With many ads vying for your attention on different digital channels, it is very tough to get more view and click rates. Magic brick propworth is a feature of Magicbricks which they have been pushing recently where you can estimate a property's price to ensure you can make an informed decision. The feature itself might not be that novel but yes definitely very useful. However, here I am writing on its Facebook Ad that caught my attention.

They intelligently increased the curiosity level of the ad by using Amitabh Bachchan (one of the most celebrated film actor of HIndi film industry) 's famed home Jalsa in the content. I liked it and would assume this would have definitely attracted good eyeballs (including mine) and probably more click rates for them. What's your take?


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