Nishith Gupta profile on UX Hack
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  • Nishith Gupta

  • Digital Entrepreneur | Consultant for startups in Product, CRM, Growth & Analytics areas  #Learner #124 Points

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Nishith has contributed following posts towards Knowledge Hub

Apart from the concept, the UX is what makes FarFarAway more interesting!

on in SaaS

How Upwork makes aware a user of its product feature at the right moment

on in SaaS

Getting appreciation for nation building takes the thank you idea to a next level!

on in Others
Getting appreciation for nation building takes the thank you idea to a next level!

What's interesting about it?

How often you come across an e-mail campaign from a government body thanking you for contribution towards Nation Building? Though getting congratulations/appreciation mail has been a norm when it comes to your typical online businesses or from loyalty programs of a private player, no one expects a government body to use this in their ...

Timesjobs use of trending topic in email marketing

on in Others
Timesjobs use of trending topic in email marketing

What's interesting about it?

It is very tough for job portals to differentiate these days. Hence, it is very essential for them to keep on trying new ideas and hacks to get the attention of registered users. With demonetisation being a hot topic in India these days, lot of digital players have encashed this opportunity as it's a ...

Facebook uses recommendation feature to increase engagement

on in Social Networks

How Amazon captures feedback for ads on its website

on in E-Commerce
How Amazon captures feedback for ads on its website

What's interesting about it?

Generally we see feedback getting captured either in pop-up or using e-mail based surveys. And generally for ads, I have never seen a feedback being captured at the right moment.

Though on Amazon, found the placement of 'Ad feedback' very interesting. It is subtle yet will come into your notice. A good way to capture ...

LinkedIn's new feature to increase engagement

on in Social Networks
LinkedIn's new feature to increase engagement

What's interesting about it?

Suggestions based on similar interests seems to be one popular growth hack most products use to increase engagement. Recently observed something similar on LinkedIn around content recommendations where in my timeline LinkedIn was recommending a Marketing Analytics video with a heading - 'People like you are watching'

Interesting way to get more engagement on community driven ...

Twitter's new engagement feature - You might like

on in Social Networks
Twitter's new engagement feature - You might like

What's interesting about it?

Twitter has recently rolled out a new feature called 'You might like'. It's an interesting feature as it helps a user to get notified of relevant content which people he is following have liked.

A good feature that can definitely help Twitter to improve the average amount of time a user spends in a ...

Snapdeal partnership with Maggi is a cool sales hack

on in E-Commerce

What's interesting about it?

E-Commerce marketplace is a hyper competitive segment in India. Likes of Flipkart, Snapdeal and Amazon keep on trying various means to acquire new users as well as retain the existing ones. They spend tons of money on both user acquisition and retention due to which their unit economics goes for a toss.

In that context ...

Google Now notifications at the right time

on in
Google Now notifications at the right time

What's interesting about it?

Google Now is an app for providing personalized services based on user interactions. One of the services it provides is the estimated time of commute via Google Maps. Google now provides intelligent notifications on mobile about the commuting time from Home to Work and vice versa.

In order to ensure a user is retained with ...

A feature that motivates users to remain engaged on Linked In

on in Social Networks
A feature that motivates users to remain engaged on Linked In

What's interesting about it?

In order to motivate users to remain engaged on LinkedIn, it has provided a feature that lets user know important news about their connections.

So, as a user, I do not have to go around finding what's new with my connections. On home page, itself, Linked In provides a section of the most important ...

Use of links in descriptive content by Mailchimp

on in SaaS

Hootsuite's use of contextual google ad on buffer brings awareness at the right moment

on in SaaS
Hootsuite's use of contextual google ad on buffer brings awareness at the right moment

What's interesting about it?

Hootsuite is a social media management product. It intelligently uses google ads on its competitors for better awareness. For example, if someone is searching for ‘Buffer’ - another leading product in similar space , the ad shown in the image shows up.

What's interesting is the way the ad copy has been articulated. It is very ...

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