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  • Nishith Gupta

  • Digital Entrepreneur | Consultant for startups in Product, CRM, Growth & Analytics areas  #Learner #123 Points

Nishith has contributed valid hacks for these requests -

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  • Need improvement ideas for our website to help increase user acquisition

    TelecomBazaar Others

I have rolled out my telecom marketplace in beta. So, want to get ideas on what should the site focus on so that as a visitor lands on our website, and they get started. Check the additional url for our value proposition Web App Acquisition/Conversion

  • 1
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  • Need hack to increase traffic and user adoption

    SoundVent Social Networks

We have google analytics installed and are not generating very much traffic. Currently we have no marketing programs set in place. What marketing programs or hacks can we do to get increased traffic and user base? Website Awareness/Reach

  • 1
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  • What solutions will you recommend on website to increase sign up rates?

    Circuit Tree Electronics Design Automation

I have a complex product and I have visitors who come and drop out of my site. Need help to understand what i can change to help improve the user interactions. Website Acquisition/Conversion

  • 1
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  • How can we encourage users to sign up?

    CleanUps Home & Garden

Our website is built around a checkout process which generally follows through all the pages, so at the moment our highest concern would be to increase user signups once a visitor reaches our website. Web App Acquisition/Conversion

  • 2
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  • Need hacks to improve Conversion Rate

    FleAffair E-commerce

We are looking for hacks to improve the CRO for the Apparel Section. Saree: https://www.fleaffair.com/apparels/sarees.htmlLehenga: https://www.fleaffair.com/apparels/lehengas.htmlSuits : https://www.fleaffair.com/apparels/suits.htmlto begin with Web App Acquisition/Conversion

  • 2
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  • Need interesting ideas so that more visitors are encouraged to sign up as lead

    QarmaBot Human Resources

We are working on beefing up our website. What you think we can improvise and how so that more people are encouraged to sign up? Website Acquisition/Conversion

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Nishith has contributed following posts towards Knowledge Hub

How Upwork makes aware a user of its product feature at the right moment

on in SaaS
How Upwork makes aware a user of its product feature at the right moment

What's interesting about it?

One of the constant struggle any product manager has is that how a product feature can be made aware to a user and get them to use it. Hence, found this interesting. Upwork is a freelancing platform and one of the feature it provides is seamless communication between project owner and freelancer.

However, with so ...

Getting appreciation for nation building takes the thank you idea to a next level!

on in Others
Getting appreciation for nation building takes the thank you idea to a next level!

What's interesting about it?

How often you come across an e-mail campaign from a government body thanking you for contribution towards Nation Building? Though getting congratulations/appreciation mail has been a norm when it comes to your typical online businesses or from loyalty programs of a private player, no one expects a government body to use this in their ...

Timesjobs use of trending topic in email marketing

on in Others

Facebook uses recommendation feature to increase engagement

on in Social Networks

How Amazon captures feedback for ads on its website

on in E-Commerce
How Amazon captures feedback for ads on its website

What's interesting about it?

Generally we see feedback getting captured either in pop-up or using e-mail based surveys. And generally for ads, I have never seen a feedback being captured at the right moment.

Though on Amazon, found the placement of 'Ad feedback' very interesting. It is subtle yet will come into your notice. A good way to capture ...

LinkedIn's new feature to increase engagement

on in Social Networks
LinkedIn's new feature to increase engagement

What's interesting about it?

Suggestions based on similar interests seems to be one popular growth hack most products use to increase engagement. Recently observed something similar on LinkedIn around content recommendations where in my timeline LinkedIn was recommending a Marketing Analytics video with a heading - 'People like you are watching'

Interesting way to get more engagement on community driven ...

Twitter's new engagement feature - You might like

on in Social Networks
Twitter's new engagement feature - You might like

What's interesting about it?

Twitter has recently rolled out a new feature called 'You might like'. It's an interesting feature as it helps a user to get notified of relevant content which people he is following have liked.

A good feature that can definitely help Twitter to improve the average amount of time a user spends in a ...

Snapdeal partnership with Maggi is a cool sales hack

on in E-Commerce

What's interesting about it?

E-Commerce marketplace is a hyper competitive segment in India. Likes of Flipkart, Snapdeal and Amazon keep on trying various means to acquire new users as well as retain the existing ones. They spend tons of money on both user acquisition and retention due to which their unit economics goes for a toss.

In that context ...

Google Now notifications at the right time

on in
Google Now notifications at the right time

What's interesting about it?

Google Now is an app for providing personalized services based on user interactions. One of the services it provides is the estimated time of commute via Google Maps. Google now provides intelligent notifications on mobile about the commuting time from Home to Work and vice versa.

In order to ensure a user is retained with ...

A feature that motivates users to remain engaged on Linked In

on in Social Networks

Use of links in descriptive content by Mailchimp

on in SaaS
Use of links in descriptive content by Mailchimp

What's interesting about it?

MailChimp - an email marketing software product intelligently hyperlinks to relevant call to actions while describing its features. This is a great way to ensure that flow doesn't break while reading but also at the same time if a user decides to take further action, he need not have to look around on website. This ...

Hootsuite's use of contextual google ad on buffer brings awareness at the right moment

on in SaaS
Hootsuite's use of contextual google ad on buffer brings awareness at the right moment

What's interesting about it?

Hootsuite is a social media management product. It intelligently uses google ads on its competitors for better awareness. For example, if someone is searching for ‘Buffer’ - another leading product in similar space , the ad shown in the image shows up.

What's interesting is the way the ad copy has been articulated. It is very ...

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