Hootsuite's use of contextual google ad on buffer brings awareness at the right moment

on in SaaS
Hootsuite's use of contextual google ad on buffer brings awareness at the right moment

What's interesting about it?

Hootsuite is a social media management product. It intelligently uses google ads on its competitors for better awareness. For example, if someone is searching for ‘Buffer’ - another leading product in similar space , the ad shown in the image shows up.

What's interesting is the way the ad copy has been articulated. It is very contextual as the user will be interested in knowing what makes HootSuite different from Buffer.

This is definitely a good hack to increase the awareness at the right time and in the right way.

You might also like


UX Hack is a micro consulting platform powered by crowdsourcing.

We help startups/brands to get quick, unbiased and practical improvement ideas on their digital assets.

And we provide students & professional avenues to boost their professional profile & earn rewards.


Learn more
Want to contribute?