Abhishek Tejpaul on in Media & Content
Use of quick online polls is an interesting feedback technique which is prevalent among digital audiences. However more often than not, the placement of polls section is what can drastically reduce the number of submissions. Came across on Hackernoon, an inline poll element as part of a long form content . Interesting way to get ...
Nishith Gupta on in Others
It is very tough for job portals to differentiate these days. Hence, it is very essential for them to keep on trying new ideas and hacks to get the attention of registered users. With demonetisation being a hot topic in India these days, lot of digital players have encashed this opportunity as it's a direct ...
Nishith Gupta on in E-Commerce
Generally we see feedback getting captured either in pop-up or using e-mail based surveys. And generally for ads, I have never seen a feedback being captured at the right moment.
Though on Amazon, found the placement of 'Ad feedback' very interesting. It is subtle yet will come into your notice. A good way to capture ...
Nishith Gupta on in E-Commerce E-Commerce marketplace is a hyper competitive segment in India. Likes of Flipkart, Snapdeal and Amazon keep on trying various means to acquire new users as well as retain the existing ones. They spend tons of money on both user acquisition and retention due to which their unit economics goes for a toss.
In that context, ...
Nishith Gupta on in SaaS
MailChimp - an email marketing software product intelligently hyperlinks to relevant call to actions while describing its features. This is a great way to ensure that flow doesn't break while reading but also at the same time if a user decides to take further action, he need not have to look around on website. This ...
