• Growth hacks, tips & tricks - Acquisition/Conversion

    Every business wants to increase acquisition/conversion from digital channels. Period. However, there is no magical wand and each business has to keep on trying different idea/concept, test different UI etc. This is where you will find some interesting hacks/tactics our contributors' have liked and shared.

  • Want to contribute?

on in  E-Commerce
How Amazon captures feedback for ads on its website

What's interesting about it?

Generally we see feedback getting captured either in pop-up or using e-mail based surveys. And generally for ads, I have never seen a feedback being captured at the right moment.

Though on Amazon, found the placement of 'Ad feedback' very interesting. It is subtle yet will come into your notice. A good way to capture ...

on in  E-Commerce

What's interesting about it?

E-Commerce marketplace is a hyper competitive segment in India. Likes of Flipkart, Snapdeal and Amazon keep on trying various means to acquire new users as well as retain the existing ones. They spend tons of money on both user acquisition and retention due to which their unit economics goes for a toss.

In that context ...

on in  SaaS
Use of links in descriptive content by Mailchimp

What's interesting about it?

MailChimp - an email marketing software product intelligently hyperlinks to relevant call to actions while describing its features. This is a great way to ensure that flow doesn't break while reading but also at the same time if a user decides to take further action, he need not have to look around on website. This ...

on in  SaaS
Hootsuite's google ad on buffer

What's interesting about it?

Hootsuite is a social media management product. It intelligently uses google ads on its competitors for better awareness. For example, if someone is searching for ‘Buffer’ - another leading product in similar space , the ad shown in the image shows up.

This is definitely a good hack to increase both awareness as well probability of acquisition.

User Testing is overrated. Contributors here speak the language you understand, help you discover quick solutions


Learn more
Want to contribute?