• Airbnb: Product & Design Improvements to Revive Demand

Challenge Details

Case Study brief: In this challenge you need to find ways to build confidence and revive demand for bookings
Difficulty: Medium
Skills Evaluated: Analytical Ability, Communication Skills, Ideation, Prioritization, Research

Consider the scenario:
You are planning a weekend getaway and contemplating where to stay.

Obviously, you want to be very sure of the place you choose.

You also want a unique, memorable experience: since this is the 1st time in many months that you are travelling.

So as you open Airbnb, you have these lingering doubts: Is it safe? Is it sanitised? Have they taken precautions? Would a large hotel chain be better instead…. The list is long, understandably.

As a part of the challenge you need to find ways in which Airbnb can build confidence amongst travellers so that they may actually book properties.

The changes you suggest could be incremental: product/design improvements, improved communication across channels; or something completely out of the blue: A new feature. 

Basically the changes/additions should nudge users to book.

It’s also important to check what the competition & companies in related sectors are doing and adopt in a way that is uniquely Airbnb.

We are looking more for the depth and detailing of the suggestion/s, rather than volume.

Also, most importantly, what you suggest must be:

  • Practical & executable
  • Sensitive & safe (so big no to proposing ‘parties’ which Airbnb just banned)
  • Focussed on product & design (so simply ‘adding a video to assure users’ or ‘do influencer marketing’ will not do)

Please note:

  • Airbnb is NOT hosting this challenge. This is only a learning exercise. However, we will try and share the top solutions with Airbnb
  • We are not looking for redesigns. However, impactful designs will get weightage

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