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The electric mobility space is gaining a lot of traction in India, especially in the 2 wheeler segment. The government too has provided incentives for this sector, which were sweetened even more recently.
Ather is one such player in the market, having emerged from being a ‘startup’, to now a serious player in the electric mobility space.
While buying an electric 2 wheeler is no different from a normal one, the initial set of users the segment is likely to attract is the youth.
And Ather has positioned itself specifically for them. It calls its showrooms experience centres and has created a slick website, which tries to replicate that experience online.
In this challenge what we would like to see is, if this is a case of form over function: essentially you need to find if it is actually a great experience to buy an electric scooter online, on Ather’s mobile website.
You need to do a UX Audit of Ather’s bike buying flows on mobile and then suggest 3 improvements.
The goal is to create a great buying experience online, on the lines of the very best in the sector eg. Tesla
Also the scoring format for this challenge is slightly different:
You have 3 tasks totalling 10 points, including point for completion:
1. Audit (3 points)
An annotated screen that highlights the issues. Scoring will be basis visual impact and validity of the pointers. Format: Image of the annotated screen
2. Improvements (3 points)
List out the top 3 improvements as statements. No long paragraphs. There is a word limit on this, so you need to be brief, yet precise. If the suggestions are valid you get all 3 points. Format: Text
3. Design Task (3 points)
You need to create a mock or wireframe that incorporates your improvements. There are points for visual aesthetics as well as functionality. Scoring will be subjective. Format: Image, Design file, Mockup etc
If you complete all three tasks you get 1 point