• Curefit: Gamification to Improve Engagement & Retention for New Users


Challenge Details

Case Study brief: In this challenge you need to leverage gamification for cult.fit workouts so as to improve app engagement and retention
Difficulty: Medium
Skills Evaluated: Communication Skills, Problem Solving


Cure.fit has an option to take live cult.fit sessions at home. This feature becomes even more significant in current times.

While existing users may be motivated and find it simple, the task of exercising via an app can be novel and challenging to new users.

That said, lots of other ‘virtual fitness’ apps have been able to achieve this by gamifying the experience.

In this challenge you need to use gamification to ensure that new users

- Complete sessions

- Are regular with their sessions & plans

You can suggest tweaks, feature additions but all of them must be practical and simple to implement (at max 3).

Also, please focus on the granular details of your suggestions rather than just listing them out. The more details and nuances covered the better.

Note:

- It would be advisable to compare cult.fit to the competition in the Fitness domain to get insights on what can be improved

- While the ‘Energy Meter’ is an interesting feature, we found it buggy and hence would suggest you ignore it for this challenge

- Usability issues are NOT the main focus of this challenge

- Finally, we do recommend enrolling for atleast one session (HRX comes highly recommended). Besides being a great source of insights, it sure can help with staying fit.


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Name

Score

Solution

Gold Medal
Profile photoArpita  
8.85
Silver Medal
Profile photoKavitha Chetana  
8.65
3
Profile photoAshit  
8.4
4
Profile photoKishan  
8.15
5
Profile photoRicha  
8.05
6
Profile photoPriyank  
7.95
6
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7.95
7
Profile photoRajath  
7.8
7
Profile photoSakhee  
7.8
8
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7.7
8
Profile photoKopal  
7.7
9
Profile photoMayank  
7.65
10
Profile photoSanjay  
7.2
11
Profile photoPratap R  
5.95

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