Case Study brief: Improve the overall ‘look and feel’ of the portal so that users have a delightful experience
Difficulty: Medium

Problem Statement:

GST (Goods & Services Tax) portal is an important channel for anyone who wants to run a business in India. This is a portal from where a new business can apply for GST number, check on latest rules, notices & dates, return filing, pay taxes and more.

However, one look at the site, and it does feel quite jaded,especially in comparison with other popular Govt. sites & portals like CoWIN, Umang App, new IT Returns portal.

Given that this site was launched in 2017, it’s quite surprising that the look and feel is the same in 2022.

In this challenges, you need to improve the ‘look and feel’ of the GST portal homepage

While you are free to make changes to the overall homepage, some aspects that you can focus on:

  • Easier navigation for most frequent use cases
  • Better ways to display important information

Expected output:

  • A design file for the new GST portal homepage (Figma, Adobe XD etc)
  • A document (pdf) giving rationale for the visual theme and changes suggested

Resources: GST Portal


After years of debate and discussions, GST (Goods & Services Tax) reforms finally saw light of the day in India in July 2017.

GST reforms subsumed a lot of indirect taxes, which were earlier levied on businesses by both Central and State govts, like Central Sales tax, State VAT, Octroi, to name a few.

As a result, for a business operating in India, the number of taxes to be paid and return to be filed, have reduced considerably.

More importantly, the authorities have from day 1 have focused on leveraging technology to help businesses file their GST returns and deposit taxes, in a convenient manner.

The current GST portal is how a business can keep track of important dates, return filing, and updated rules & notices.

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