Case Study brief: In this challenge you need to tweak your product's strategy based on market needs and the competition
Difficulty: Easy
Skills Evaluated: Analytical Ability, Communication Skills, Prioritization, Research


Google recently rebranded its Hangouts video calling offering to Google Meet. Meet was originally it’s video calling service created only for enterprises (GSuite clients). Now, the same product caters to both B2C and B2B use cases and is free to use (with limitations).

In essence, Google has responded to the competition in the video conferencing/video calling/webinar space from Microsoft Teams, Zoom and others. Fun fact: it’s landing page says, ‘We re-engineered the service we built for secure business meetings, Google Meet, to make it free and available for all.’

Consider the following scenario: A small business owner is evaluating the possible product offerings in the video conferencing space. (you may make additional assumptions, but need to clearly mention them)

You are a part of the Google Meet product team. In this challenge, you need to come up with tweaks that you feel are needed in your product offering, to cater to this customer segment. 

Also, you need to compare your offering with that of the competition to find the most impactful tweaks. You can consider the following competitors:
  • Microsoft Teams
  • Zoom
  • GoToMeeting
We are looking for the top 3 changes that you want to make to your product offering.

Please note: 
  • While this is a product strategy challenge, it also has nuances of marketing and communication built in. Feel free to suggest tweaks related to these areas, if impactful
  • It is advisable to use annotated screenshots for greater impact, incase of comparisons
  • We recommend you do primary user research to uncover true user/prospective user insights
  • ‘Product’ here is not restricted to only the video conferencing tool. You need to consider the overall user journey that a prospective buyer would undertake to define the ‘product’
  • You may choose any platform, desktop or app, but be aware, that it also needs to be what your target user primarily uses for video conferencing

Additional resources:

https://techcrunch.com/2020/04/22/google-meet-launches-improved-zoom-like-tiled-layout-low-light-mode-and-noise-cancellation/




View More ▼ Close

Solve this Case Study and Add to Your Portfolio

Get Score & Certificate. Additionally you can also opt to get feedback from Mentor

🤺 Powers


Choose a Mode to Unlock ✨ Special Powers ✨


⏱ You will have 3 days to complete this challenge

$ 4.99
Challenger icon

Challenger

  • Youtube icon View  Discussion Recording
  • 🔖 Certificate  of Appreciation
  • 💯Get  UXP, Overall Score  &  Leaderboard Rank
$ 9.99
Zen icon

Zen

  • 📊 Detailed  Scorecard
  • View  All Solutions if you Submit
  • +
  • Ninja iconEverything in Challenger
superpower
🗣Get 1-on-1 Feedback
$ 10
superpower
💬Assist Mode
$ 10

#

Name

Score

Solution

Gold Medal
Profile photo
Susmitha
Program Manager, Uber
8.4
Silver Medal
Profile photo
Anirban
8.2
3
Profile photo
Meet
Product Designer, Multiple Companies
8.0
4
Profile photo
Poulami
6.9
5
Profile photo
Kopal
Product Manager, Carestack
6.8
6
Profile photo
Deepan
6.5
7
Profile photo
Akash
Product Designer, Urban Piper
6.3
8
Profile photo
Ifeoluwa
6.1

Want to know how to solve this Case Study?

Know More

It is a way for you to practice and test your skills in solving real world product problems, on-demand. These challenges are featured problems from our Hackathons, Weekly Challenges, Events and Learning Hackathon initiatives and are based on solving real world UX problems.

When you take one of these challenges. Based on the plan opted, you get various benefits:
- You will be able to solve for these problems and see how your solution ranks amongst peers submissions
- View the Top solutions given by Product and Design professionals
- All submissions are graded by UXHack and you get a detailed scorecard for your submission alongwith a Certificate of Participation
- Get one-on-one feedback for improvement areas, which our participants love

Various benefits which you can get by taking challenges:
Improve your skills
- Test your skills on a real world product problem and identify your strengths and weaknesses
Peer based Learning
- Refine your thinking by viewing other top solutions
Hiring
- You can add this case study to your portfolio and showcase it to potential recruiters. We have had users leverage this to publish their submissions on various sites like UXPlanet.org
- Gain knowledge about the said product & industry that can help you prepare for an interview for similar companies. Most companies do give out similar case studies to solve as part of their hiring process
- We help companies hire through our community and they seek our recommendations on who is the best fit. Thus, your submissions help us to recommend your profile wherever it fits in best and we don't have to just rely on your CV/past portfolio
Compete
- You get UXPs for your submission which helps you improve reputation on UXHack platform and improve your ranking in overall leaderboard. We have an annual leaderboard which we announce in January where we promote top 10 across our newsletter and social media platforms.

Our challenges cover a gamut of Product & Design skills such as User Research, Competition Analysis, Wireframing, Prioritization, Information Architecture, Interaction Design and more

The grading of submission is done by the UXHack team. We grade any submission on various parameters on a 10 point scale (few parameters change basis the challenge in consideration). However, some common parameters usually are: Problem Solving, Research & Solution Detailing
An overall score is calculated for the submission which is not the average of scoring parameters. Overall score is also on a 10 point scale.

Once you register for a challenge, a submission window is available on the same challenge page. You can submit your solution on the challenge page itself and if need be attach documents (PDF recommended)

Once you submit a solution, and after the end of the due date, your submission is evaluated by the UXHack team. It takes us maximum of 3 days to share your scores with you. Based on the plan you avail, after your scores are published, you get to view a detailed scorecard as well as see other solutions. If you have opted for a feedback, you also get personalized feedback.

Please note: Once submitted, you can make unlimited changes to the solution, before the due date.

You can opt for Assist mode as shown above where our experts will guide you on how to approach. Also, you get access to a Whatsapp group of previous participants where you can also post your queries.

There are two ways to do that:
- You can take this challenge and opt for Zen or a Booster. Provided you submit your solution, post the due date, you will be able to see other solutions.
- Or, if you just want to view solutions, Click Here

View Free solution for Google Meet Challenge

  • Gift
    Access to 50+ solutions
  • Trophy
    One solution from every challenge
  • Video
    View discussion preview videos
  • card
    No card details required
Continue with Email
Already a UXHack Member?Login