Case Study brief: In this challenge you need to optimise the user onboarding and registration flows for Groww
Difficulty: Hard
Skills Evaluated: Analytical Ability, Communication Skills, Ideation, Prioritization, Research

Groww is well known for two things: discount broking and a simple yet great user experience. 

Over the last year, Groww, along with several other players have seen a tremendous growth, both in volumes as well as new users, on their investment platforms.

Opening a trading account in India, has always been a hassle: documents, forms, signatures, bank account details, the works! But with the availability of e-KYC, simpler demat creation processes and friendly regulations, a ‘fully online’ account opening process became a reality. 

And Groww has leveraged this to create one of the relatively better onboarding experiences, if not one of the best.

However, even today, despite trying to provide a simple onboarding experience, there are atleast 10-18 different steps involved, for a new user to create a trading account with Groww

In this challenge we want to check if this process can be optimised even further. 

If you think yes, there is a scope to optimise, then you need to back it up with the improvements needed. These can be in the form of a note/mock/wireframe for each optimisation. Limit the optimisations to 3 and focus on the most impactful ones, which are likely to give the highest uptake i.e. more successful registrations

If instead you feel no, there is no scope to optimise, you need to back this view up as well. There are various ways to do this. For eg, analyse competitors, check up regulations etc. More on this in the QnA

There are no right or wrong answers here: but whichever you choose, it has to be a considered, well thought out view.

We’ll be sharing more details, articles and notes on the forum. Do check it out


Incase you would not like to try the app yourself, or are unable to do so, you can check out this blog post from Groww which has all the required screens for the current flow: 

Groww has also created a video explainer:  

You can consider either the mobile app or the desktop website for this challenge: we’d recommend the app

This challenge is NOT hosted by Groww is and only a learning exercise

View More ▼ Close

Solve this Case Study and Add to Your Portfolio

Get Score & Certificate. Additionally you can also opt to get feedback from Mentor

🤺 Powers

Choose a Mode to Unlock ✨ Special Powers ✨

⏱ You will have 4 days to complete this challenge

$ 4.99
Challenger icon


  • Youtube icon View  Discussion Recording
  • 🔖 Certificate  of Appreciation
  • 💯Get  UXP, Overall Score  &  Leaderboard Rank
$ 9.99
Zen icon


  • 📊 Detailed  Scorecard
  • View  All Solutions if you Submit
  • +
  • Ninja iconEverything in Challenger
🗣Get 1-on-1 Feedback
$ 10
💬Assist Mode
$ 10





Gold Medal
Profile photo
UX Designer, Torry Harris Integration Solutions
Silver Medal
Profile photo
Product Designer, Cleartrip
Profile photo
Consultant, TCS

Want to know how to solve this Case Study?

Know More

It is a way for you to practice and test your skills in solving real world product problems, on-demand. These challenges are featured problems from our Hackathons, Weekly Challenges, Events and Learning Hackathon initiatives and are based on solving real world UX problems.

When you take one of these challenges. Based on the plan opted, you get various benefits:
- You will be able to solve for these problems and see how your solution ranks amongst peers submissions
- View the Top solutions given by Product and Design professionals
- All submissions are graded by UXHack and you get a detailed scorecard for your submission alongwith a Certificate of Participation
- Get one-on-one feedback for improvement areas, which our participants love

Various benefits which you can get by taking challenges:
Improve your skills
- Test your skills on a real world product problem and identify your strengths and weaknesses
Peer based Learning
- Refine your thinking by viewing other top solutions
- You can add this case study to your portfolio and showcase it to potential recruiters. We have had users leverage this to publish their submissions on various sites like
- Gain knowledge about the said product & industry that can help you prepare for an interview for similar companies. Most companies do give out similar case studies to solve as part of their hiring process
- We help companies hire through our community and they seek our recommendations on who is the best fit. Thus, your submissions help us to recommend your profile wherever it fits in best and we don't have to just rely on your CV/past portfolio
- You get UXPs for your submission which helps you improve reputation on UXHack platform and improve your ranking in overall leaderboard. We have an annual leaderboard which we announce in January where we promote top 10 across our newsletter and social media platforms.

Our challenges cover a gamut of Product & Design skills such as User Research, Competition Analysis, Wireframing, Prioritization, Information Architecture, Interaction Design and more

The grading of submission is done by the UXHack team. We grade any submission on various parameters on a 10 point scale (few parameters change basis the challenge in consideration). However, some common parameters usually are: Problem Solving, Research & Solution Detailing
An overall score is calculated for the submission which is not the average of scoring parameters. Overall score is also on a 10 point scale.

Once you register for a challenge, a submission window is available on the same challenge page. You can submit your solution on the challenge page itself and if need be attach documents (PDF recommended)

Once you submit a solution, and after the end of the due date, your submission is evaluated by the UXHack team. It takes us maximum of 3 days to share your scores with you. Based on the plan you avail, after your scores are published, you get to view a detailed scorecard as well as see other solutions. If you have opted for a feedback, you also get personalized feedback.

Please note: Once submitted, you can make unlimited changes to the solution, before the due date.

You can opt for Assist mode as shown above where our experts will guide you on how to approach. Also, you get access to a Whatsapp group of previous participants where you can also post your queries.

There are two ways to do that:
- You can take this challenge and opt for Zen or a Booster. Provided you submit your solution, post the due date, you will be able to see other solutions.
- Or, if you just want to view solutions, Click Here

View Free solution for Groww Challenge

  • Gift
    Access to 50+ solutions
  • Trophy
    One solution from every challenge
  • Video
    View discussion preview videos
  • card
    No card details required
Continue with Email
Already a UXHack Member?Login