Context: Product Improvement through Design & Features
One of the most requested features on Linkedin was Polls. And it seems Linkedin was listening: It recently (re)launched Linkedin Polls, in a staggered manner, to its users.
Twitter launched its poll feature way back in 2015, and despite the use case and audience being slightly different, it has been used extensively by VCs, Business Leaders, Founders, PMs and Designers alike to get quick viewpoints on topics in the news.
It is this appeal that Linkedin lacked and which makes the launch important.
Given its high levels of engagement amongst professionals, compared to other platforms, Linkedin Polls can be a fun ways of engaging an audience, especially to get quick user inputs and opinions.
That said, a cursory look at the feature and one can tell that the rollout is more like a v1 for Linkedin.
That’s why, this is the ideal time to think of elements, related to both Product & Design, that Linkedin can and should work on.
So, in this challenge you need to figure out improvements that can be done in Linkedin’s Poll feature.
These changes can be either in design, functionality or even the overall experience.
More importantly, you need to find improvements for three sets of users:
- The creator of the poll
- The poll participants
- The general audience (who only see the poll in their feed or the result)
You may choose any two of the above, in-case of time constraints.
Finally, the north star metric in this challenge is engagement: your improvements must be focused on increasing engagement for the feature.
Please note:
- We recommend use of annotated screens to share improvements/problem areas
- Also, quick user feedback, across each type of audience, should be useful
- You can suggest improvements for the app or web (or even both)
- We also recommend posting your own poll to experience the flows
Useful Links:
- Introducing Twitter Polls: https://blog.twitter.com/en_us/a/2015/introducing-twitter-polls.html
- Create LinkedIn Polls: https://www.linkedin.com/help/linkedin/answer/119595/create-linkedin-polls
- Tapping into the Power of Your Professional Network with Polls: https://blog.linkedin.com/2020/may/12/tapping-into-the-power-of-your-professional-network-with-polls
IMP: If you are unable to access this feature, please let us know, so we can help you with mock flows.
View All solutions from this case study
