• Paytm logo
  • Designing and Reimagining a Mini App Store

Brief Description: In this challenge you need to improve the design and experience of a mini App Store
Difficulty: Easy
Skills Evaluated: Analytical Ability, Communication Skills, Research, Design

Paytm recently announced it would launch its own Mini App Store.

The move comes on the back of Google having taken down Paytm from Google Play Store and several Indian App makers asking for an alternative to Google’s monopoly on app downloads.

While Paytm is building relationships with developers and trying to convince them to list their apps on its store, the business and strategic developments are not the focus of this challenge.

Instead, what we’d like to focus on are the Product and Design elements of the said Mini App Store.

In this challenge, you need to reimagine and redesign how an App Store catered for India should look like. 

There are several elements that make up an App Store, prime among which are:

  • Discovery page
  • App listing page
  • Top charts: Free, Paid etc
  • User reviews and Ratings

You could pick any one or multiple elements (and also go beyond the ones listed above)

However, we’d much rather you focus on one element and go deep to improve it visually as well as functionally.

We’d also recommend user research: both from end users as well as developers (bonus points for insights from developers and makers)

Also, we aren’t looking for beautiful looking designs: it’s completely ok to submit simple wireframes.

What’s more important is that your idea for the App store element/s is conveyed effectively based on true user insights.

Please Note:

  • This challenge is NOT hosted by Paytm and is only a learning exercise

Weekly Leaderboard:

  • The points you score will be added to the Weekly Leaderboard, making you eligible for the final prizes at the end of the season. So, even if half done, make sure you atleast submit your solution, to gain some points

Formats & Templates:

<The templates are only for reference. You are free to use any format of your choice>

Useful Links:

- Paytm Mini App Store | Paytm Business: https://business.paytm.com/miniapps 

- Paytm targets a million apps on its mini app store to take on Google | Reuters: https://www.reuters.com/article/india-google-paytm-idUSKBN26T1W3 

- The AppInChina App Store Index | AppInChina: https://www.appinchina.co/market/app-stores/ 

- What are WeChat Mini-Programs? A Simple Introduction | WalkTheChat: https://walkthechat.com/wechat-mini-programs-simple-introduction/ 

- Super apps may have worked in China. But will they work in India’s complex market? | Scroll: https://scroll.in/article/948034/super-apps-may-have-worked-in-china-but-will-they-work-in-indias-complex-market  

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