The knowledge hub of interesting stuff companies do for User Awareness, Acquisition, Engagement & Retention


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on in  Social Networks
A feature that motivates users to remain engaged on Linked In

What's interesting about it?

In order to motivate users to remain engaged on LinkedIn, it has provided a feature that lets user know important news about their connections.

So, as a user, I do not have to go around finding what's new with my connections. On home page, itself, Linked In provides a section of the most important ...

on in  SaaS
Use of links in descriptive content by Mailchimp

What's interesting about it?

MailChimp - an email marketing software product intelligently hyperlinks to relevant call to actions while describing its features. This is a great way to ensure that flow doesn't break while reading but also at the same time if a user decides to take further action, he need not have to look around on website. This ...

on in  SaaS
Hootsuite's use of contextual google ad on buffer brings awareness at the right moment

What's interesting about it?

Hootsuite is a social media management product. It intelligently uses google ads on its competitors for better awareness. For example, if someone is searching for ‘Buffer’ - another leading product in similar space , the ad shown in the image shows up.

What's interesting is the way the ad copy has been articulated. It is very ...

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