Staff Product Manager, Consumer Growth Loyalty

Overview

The role is a senior product management position at Affirm responsible for creating and launching a consumer loyalty program from the ground up, defining vision, roadmap, and metrics across multiple quarters. The leader will drive engagement loops, economics, and cross‑functional execution to make Affirm the default way to pay.

Responsibilities

• Own the vision, roadmap, hypotheses and success metrics for the consumer loyalty program
• Launch the initial rewards and tier system, including earn mechanics, member benefits, and redemption experiences across app and checkout
• Design and implement engagement loops, progress milestones and personalized offers to increase repeat usage
• Manage program economics such as reward liability, funding mix, and cost‑to‑member while measuring incremental GMV
• Partner with Risk, Legal, Finance, Marketing and engineering teams to ensure compliance and drive cross‑functional delivery

Eligibility

• 8+ years of product management experience, preferably in consumer mobile apps, fintech or neobanks
• Proven track record building or scaling loyalty/rewards or engagement programs with earn‑and‑burn mechanics
• Bachelor’s degree in a related field or equivalent practical experience

Skills