Brand Manager

Overview

Brand Manager responsible for building a high‑selling category at Kapiva, overseeing product development, consumer insights, P&L ownership and go‑to‑market execution.

Responsibilities

• Partner with R&D and supply chain to define product roadmaps from concept to launch.
• Mine consumer insights and conduct competitive benchmarking to shape positioning.
• Lead creative execution with in‑house team to produce performance assets across digital and marketplace channels.
• Own category P&L, pricing, discounting, margins and provide 6‑12 month forecasts.
• Drive lifecycle marketing and GTM launches while collaborating cross‑functionally.

Eligibility

• FMCG/Consumer Brands experience in brand or category management
• 2–3 years of relevant experience, preferably in digital growth or performance marketing
• MBA from Tier‑1/ Tier‑2 institute (preferred)

Skills