Job Description
Overview
Lead product ownership of the Posters visual‑expression engine at Lokal, driving daily active users, virality and monetisation through template‑based content creation in regional languages.
Responsibilities
- Own the Posters product end‑to‑end, defining and delivering core business outcomes such as DAU, share rates and retention
- Design and optimise growth and virality funnels in partnership with content and marketing teams
- Conduct deep data analysis to uncover drivers of sharing behaviour and inform feature decisions
- Ship MVPs for personalised template discovery and build the business case for ML‑driven personalization
- Collaborate cross‑functionally with engineering, design and analytics to launch new creator tools quickly
Eligibility
- Proven experience building high‑MAU consumer‑facing products, especially in content, social or creative tooling
- Strong user‑research and data‑analytics capability to identify virality drivers
- Ability to balance rapid experimentation with rigorous A/B testing discipline
- Demonstrated method for fast domain expertise acquisition via interviews, funnel teardowns and competitive analysis
- Educational background not specified
Skills
Product ManagementGrowth HackingData AnalyticsUser ResearchMachine Learning
About Company
Lokal is a portfolio of hyper‑local apps serving Tier‑2/3 India with services such as jobs, matrimony, astrology and community updates, built on regional‑language content, deep Bharat insight and AI, and backed by investors like Y Combinator, Sony and 3one4 Capital.
