Job Description
Overview
The role involves driving brand growth through strategic initiatives, managing media ROI, and analyzing data for strategic decisions. The position requires experience in FMCG or OTC and a strong background in marketing and brand management. The goal is to accelerate brand growth through digital initiatives and innovation.
Experience
Minimum 7 years
Responsibilities
- Drive brand matrix: Topline and bottom-line growth
- Manage GC% and A to S ratio
- Media ROI: Manage ATL campaigns and BTL activities
- Marketing Analysis: Analyze data points for strategic decisions
- Innovation and NPDs: Create a brand roadmap for product and brand extensions
Eligibility
- FMCG or OTC domain expertise
- Minimum 7 years of work experience
- Post Graduation
Skills
Customer CentricityStrategic AgilityCollaborationResult OrientationStakeholder ManagementInnovation & CreativityProcess Excellence
