Product Marketing Manager(4 to 6 years)

Overview

The Associate Manager – Product Marketing will shape product narratives, drive go‑to‑market execution, and boost product adoption through storytelling and data‑driven decisions.

Responsibilities

• Own product positioning and messaging across launches, feature releases, and GTM initiatives.
• Develop buyer and user personas and craft differentiated messaging for each segment.
• Create high‑quality content including product pages, sales collateral, playbooks, launch assets, and campaigns.
• Partner with Growth, Product, Sales, and Customer Success to drive adoption, enablement, and measure impact via demand quality and adoption metrics.
• Support webinars, certifications, and other user‑engagement initiatives.

Eligibility

• Product Marketing expertise in B2B SaaS.
• 4–6 years of experience with storytelling, content creation, analytics, and cross‑functional collaboration.
• N/A

Skills