Job Description
Overview
The Senior Data Product Manager will own Target Media’s data product portfolio, driving end‑to‑end development from business definitions through pipelines, governance and delivery. The role partners closely with Data Engineering, Analytics and Media teams to translate technical capabilities into measurable marketing outcomes.
Experience
10+ years
Responsibilities
- Own the strategy, development and evolution of data products that enable marketing measurement and attribution
- Collaborate with Data Engineering to design, build and maintain medallion (Bronze/Silver/Gold) datasets and pipelines in GCP/BigQuery
- Build and scale attribution and measurement capabilities linking marketing spend to business outcomes
- Ensure data governance, quality, certification and compliance across all data products
- Prioritize product backlog, define specs and drive cross‑functional alignment without direct authority
Eligibility
- Product management expertise in measurement, data products or AdTech/MarTech
- 10+ years of relevant experience, including attribution (MTA, MMM) and medallion architecture
- N/A
Skills
Product ManagementMarketing MeasurementAttributionMTAMMMData EngineeringGCPBigQueryPowerBIMedallion ArchitectureData Governance
About Company
Target’s media division (Roundel), the in‑house advertising platform that powers media solutions for the retailer
