• Bloombergquint logo
  • Subscription and Ads CTR Improvement


Challenge Details

Brief Description: You need to improve BloombergQuint's subscription flows
Difficulty: Hard
Skills Evaluated: Analytical Ability, Communication Skills, Design, Ideation, Problem Solving, Research

All of us are consumers of content from one or the other news website. Some of us might be loyal to specific sources while some of us might land up based on the article.

Such websites, mainly rely on 2 sources of revenue: ads (owned, ad networks) and subscriptions.

However, News websites struggle with generating revenues what with the prevalence of aggregators (FB and Google) which serve free content to readers. Also the recent trend of byte sized news (Inshorts etc) mean that generating money from a news site has become more difficult.

Hence, In this challenge you will need to optimise flows for a popular news website - BloombergQuint.com (BQ) which directly can impact their business.

Part 1: Ads

Ads have been the main source of revenue for news websites. How crucial are ads for this type of business can be ascertained that many popular sites have more real estate for ads than the actual content :)

As a user, we all know how irritating it is but can they be shown to the user in a non-intrusive manner for BQ? And is there a way to improve click through rates? Can there be a fine balance between UX and the business goals?

(Please try to think on finer aspects and not just use terms such as ‘contextual ads’. Examples will help)

Part 2: Subscription flow

Subscriptions have been a relatively new mode of revenue and thus we believe it will be interesting for youto try out the subscription flow at BQ and find out ways to optimise the flow:

- Focus on simplifying the flow for users who are genuinely interested in subscribing

- Think of practical fixes and not major redesigns

- A good practice would be to check what global peers do and if there are elements that can be replicated

- How this can be optimized for a daily/frequent user and a new user

While there are several optimisations possible you need to prioritise and share the TOP 3 most impactful and practical ones only for each of the above parts.

The hook for this flow can be seen at the bottom of the sample article shared.

Sample Articlehttps://www.bloombergquint.com/mutual-funds/ulips-stagnate-as-investors-switch-to-mutual-funds

Screenshots:

Mobile view:

Laptop view:



Expected output:

1. The submission can be a document, wireframe, a note capturing the improvements that you would like to suggest 

2. Redesigns are not essential. We are not looking for beautifully created screens. Annotated screens will do

3. You can do improvement for either laptop or mobile view

Notes: 

1. Pit-stop submission(optional): Monday midnight. This is to clarify any doubts and help improve your final submissions

2. BloombergQuint is NOT hosting this challenge. This is just a learning exercise


View More ▼ Close

🤺 Powers


Choose a Mode to Unlock ✨ Special Powers ✨


⏱ You will have 1 week to complete this challenge

FREE
Ninja icon

Ninja

  • 💯Get  UXP, Overall Score  &  Leaderboard Rank
  • Access to  Discussion forum 
$ 2.99
Challenger icon

Challenger

  • Youtube icon View  Discussion Recording
  • 🔖 Certificate  of Appreciation New
  • +
  • Ninja iconEverything in Ninja
$ 4.99
Zen icon

Zen

  • 📊 Detailed  Scorecard
  • View  All Solutions if you Submit
  • 🔖 Certificate  of Appreciation New
  • +
  • Ninja iconEverything in Challenger
superpower
🗣Get 1-on-1 Feedback
$ 5
superpower
💬Assist Mode
$ 5

#

Name

Score

Solution

Gold Medal
Profile photoImran  
8.2
Silver Medal
Profile photoSandeep  
7.3
Bronze Medal
Profile photoArchit  
6.6
4
Profile photoMeet  
5.5
🔑 View Solution
5
Profile photoSagar  
4.7

🔐 Choose a plan to Unlock all solutions

Take Challenge gives you the ability to test your skills in solving real world product problems, on-demand. These challenges are featured problems from our Hackathons, events and Learning Hackathon initiatives and are based on solving real world UX problems.

When you take one of these challenges:
- You will be able to solve for these problems and see how your solution ranks amongst peers submissions
- View the Top solutions given by Product and Design professionals
- All submissions are graded by UXHack and you get a score for your submission alongwith a Certificate of Participation
- Get one-on-one feedback for improvement areas, which our participants love

Various benefits which you can get by taking challenges:
Improve your skills
- Test your skills on a real world product problem and identify your strengths and weaknesses
Peer based Learning
- Refine your thinking by viewing other top solutions
Hiring
- Gain knowledge about the said product & industry that can help you prepare for an interview for similar companies. Most companies do give out similar case studies to solve as part of their hiring process
- We help companies hire through our community and they seek our recommendations on who is the best fit. Thus, your submissions help us to recommend your profile wherever it fits in best and we don't have to just rely on your CV/past portfolio
Compete
- You get UXPs for your submission which helps you improve reputation on UXHack platform and improve your ranking in overall leaderboard. We have an annual leaderboard which we announce in January where we promote top 10 across our newsletter and social media platforms.

Our challenges cover a gamut of Product & Design skills such as User Research, Competition Analysis, Wireframing, Prioritization, Information Architecture, Interaction Design and more

The grading of submission is done by the UXHack team. We grade any submission on various parameters on a 10 point scale (few parameters change basis the challenge in consideration). However, some common parameters usually are: Problem Solving, Research & Solution Detailing
An overall score is calculated for the submission which is not the average of scoring parameters. Overall score is also on a 10 point scale.

Once you register for a challenge, a submission window is available on the same challenge page. You can submit your solution on the challenge page itself and if need be attach documents (PDF recommended)

Once you submit a solution, and after the end of the due date, your submission is evaluated by the UXHack team. It takes us maximum of 3 days to share your scores with you. Based on the plan you avail, after your scores are published, you get to view a detailed scorecard as well as see other solutions. If you have opted for a feedback, you also get personalized feedback.

Please note: Once submitted, you can make unlimited changes to the solution, before the due date.

You can opt for Assist mode as shown above where our experts will guide you on how to approach. Also, you get access to a Whatsapp group of previous participants where you can also post your queries.

There are two ways to do that:
- You can take this challenge and opt for Zen or a Booster. Provided you submit your solution, post the due date, you will be able to see other solutions.
- Or, if you just want to view solutions, Click Here

View Free solution for Bloombergquint Challenge

  • Gift
    Access to 45+ solutions
  • Trophy
    One solution from every challenge
  • card
    No card details required
Continue with Email

Solutions from challenges on

View Plans >