• Google: Improve Product Fit for a New Feature


Challenge Details

Case Study brief: In this challenge you need to find ways to improve product fit for a newly launched feature
Difficulty: Medium
Skills Evaluated: Analytical Ability, Communication Skills, Problem Solving, Research

Google just launched something called People Cards: a simple way to showcase your profile when your name is searched. In its own demo, Google portrays this as a replacement to the erstwhile ‘business card’ and put this offering square on as a competitor to a ‘Linkedin profile’ link.

While at the heart of it this may sound like a simple feature, if this becomes successful, what Google will have achieved is to create a very powerful, clean, verified, authenticated database of profiles: mostly of freelancers, but also possibly of job seekers, small business owners and more.

This opens up a whole new possibility of what can be achieved, besides just getting links to a person’s profile on the web.

And so, in this challenge, we would like you explore and ideate what more can this powerful tool be used for within and outside Google.

Can Google leverage this data, with all other information it already has, for better offerings? if you think yes, tell us how.

It maybe the case that you may need to tweak the offering, design and overall product features to match your product ideas.

We are looking for a minimum of 2 ideas/features/offerings.

Remember, Google encompasses a whole suite of products ranging from email to storage to video conferencing (GSuite), to consumer offerings like Youtube video & music, to Payments (GPay) and several others, with its ad business being the dominant revenue generator.

Hence, you need to think about where Google can leverage People Cards to improve/enhance existing offerings or create new offerings altogether.

Please Note:
  • Google is NOT hosting this challenge. This is only a learning exercise. However, the top solutions will be shared with Google India
  • If you are participating from outside India, please reach out to us for screens and flows
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#

Name

Score

Solution

Gold Medal
Profile photoSwarnima  
8.3
Silver Medal
Profile photoMehak  
8.0
3
Profile photobansal.konica 
7.9
4
Profile photoAhammed  
7.8
4
Profile photoViknesh  
7.8
4
Profile photoVishal  
7.8
4
Profile photoVamsi  
7.8
5
Profile photoLavina  
7.7
6
Profile photoAkash  
7.6
7
Profile photoAmay  
7.5
7
Profile photoPooja  
7.5
8
Profile photoNamita  
7.4
9
Profile photoMeet  
7.3
10
Profile photoShruti  
7.2
11
Profile photoAnindita  
7.1
12
Profile photoAnkur  
7.0
12
Profile photoPrateek  
7.0
12
Profile photoSupraja  
7.0
13
Profile photoAyesha  
6.9
14
Profile photoSreyasshi  
6.8
15
Profile photoNupur  
6.0
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