LIC Problem Statement

Life Insurance Corporation is headed for the biggest IPO in India. While LIC remains a dominant player in the Life Insurance space, the way people buy and manage insurance policies is changing across India. Youngsters are looking for convenient ways of interacting with their insurance providers, digitally.

LIC is a 'traditional insurer' which relies heavily on its 'agent' model. Hence, a shift to digital is not just new for existing users but also a challenge. Likewise for new, young users using LIC's digital properties can be cumbersome, given their higher expectations.

So, in this challenge you need do a UX Audit of LIC's desktop website so as to evaluate key use cases for both new and existing users. This includes flows such as account management, policy management, paying premiums etc. You then need to come up with recommendations to improve these flows, keeping in mind both LIC's and its users' priorities.

Note: Optimising flows related to buying new policies is NOT a part of this challenge

Expected Output

A document (pdf) highlighting issues along with suggestions for improvement. Incase you are using an online editor (eg Notion), you must export and attach the pdf of the same to ensure no edits are done post the deadline

Evaluation Parameters

Analytical Ability, Problem Solving, Communication Skills

Resources: LIC Website  UX Audit checklist

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