LeadSquared UX Case Study: LeadSquared Hiring Hackathon

LeadSquared: LeadSquared Hiring Hackathon
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About the Job

Role: UI/UX Designer
Location: Bangalore, remote till March' 21
LeadSquared is a leading Sales Execution SaaS platform used by about 100,000 users across 25 countries to grow their businesses.

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Challenge Details

Case Study brief: This is a Hiring Hackathon. The problem statement is designed to test your skills in relation to the role on offer. In this challenge you need to improve the Dashboard view for Google analytics. Complete problem statement will be shared once challenge goes live.

Latest Buzz about LeadSquared:
Raised $32mn in Series B funding

Important Dates:
Registrations Open till: 17th Jan
Problem statement goes Live: 14th Jan 10 PM IST
Submission due date: 19th Jan midnight IST

Difficulty: Medium

Skills Evaluated: Aesthetics, Communication Skills, Consistency, Flair

As a UI UX Designer, you have been tasked with uplifting the design of Google Analytics Dashboard. The assessment consists of two parts

Part 1 | Improving visuals:

For the purpose of this assessment you need to consider only the Acquisition Overview dashboard (1 page) and redesign it so that it looks like a modern, usable dashboard.

Areas you need to focus on and demonstrate your abilities in are:

Improving the overall visual design
Improving the style of the charts and information shown
Improving the table and the data shown
Usage of subtle colors, accents for charts, tables and text
Ensuring that the design helps a user focus on the most important elements of the dashboard
Maintaining consistency with the rest of Google Analytics Dashboard, especially the homepage (which has been updated)

Please note:

We are not expecting working prototypes, but mock-ups.
You are free to use any design tool.
You need to design only for Desktop (mobile view is not needed)

Part 2 | Improving experience:

In this part you need to focus on improving the experience and usability of the filter used in the Acquisition Overview dashboard

You need to showcase this via a prototype.

The prototype should be:

Intuitive and easy to use
Simpler than what presently exists
Gel in with the look and feel of your improved dashboard

You need to improve both filters: Primary Dimension and Conversion

How to access Google Analytics:

You can access the Google Analytics demo here: https://analytics.google.com/analytics/web/demoAccount

You will need to login to a Google account for this.

Once logged in, navigate to the <Acquisition Overview Dashboard>

If you face issues logging into the Demo account, use the Google Help Guide: https://support.google.com/analytics/answer/6367342#access

Submission format

Your submission should be a pdf file which must include:

The final design file link
Link to the working prototype for filters
Your thought process and approach you have followed while making the changes in the design
Any supporting elements that can help better assess your design skills (Optional)

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