As a UI UX Designer, you have been tasked with uplifting the design of Google Analytics Dashboard. The assessment consists of two parts

Part 1 | Improving visuals:

For the purpose of this assessment you need to consider only the Acquisition Overview dashboard (1 page) and redesign it so that it looks like a modern, usable dashboard. 

Areas you need to focus on and demonstrate your abilities in are:

Please note:

Part 2 | Improving experience:

In this part you need to focus on improving the experience and usability of the filter used in the Acquisition Overview dashboard

You need to showcase this via a prototype.

The prototype should be:

You need to improve both filters: Primary Dimension and Conversion

How to access Google Analytics:

You can access the Google Analytics demo here: https://analytics.google.com/analytics/web/demoAccount 

You will need to login to a Google account for this.

Once logged in, navigate to the <Acquisition Overview Dashboard>

If you face issues logging into the Demo account, use the Google Help Guide: https://support.google.com/analytics/answer/6367342#access 

Submission format

Your submission should be a pdf file which must include: