Case Study brief: In this challenge you need to find ways in which ads and plans can be better monetized for a popular game
Difficulty: Hard
Skills Evaluated: Analytical Ability, Communication Skills, Problem Solving, Research


LudoKing has risen in popularity and is now consistently the no.1 game on both iOS and Android.
The game is free to play but has paid options and also monetises through ads.

While the game experience is slick, the ad experience can do with tweaks so as to ensure users don’t just ‘blank out to them’ (read ‘Banner Blindness’ below)
Also, the monetisation options: coins and diamonds, could do with better hooks so as to drive in more revenues (Hint: check Pubg)

In this challenge you need to think of improvements to both these aspects so that LudoKing can truly monetise it’s mass user base, effectively.

While doing so, the overall ‘game experience’ should not be negatively impacted: For example - showing a fullscreen banner ad WHILE a game is ongoing is a strict no-no. Likewise for prompts for paid options.

In essence, the simplicity of the game should carry forward to both how ads and plans are shown, while also ensuring more revenues from them.

It would be worthwhile trying out the game experience, before suggesting any changes.
Also, inspiration can be taken from apps that have done this successfully, globally.

IMP: Please note that not all elements of banners ads are in a game developers control. It would make sense to research how this industry works to gain more insights (Hint: Mobile Ad Networks)

Useful Links:
- Your Ads are Getting Ignored: 5 Smart Strategies to Overcome Banner Blindness 
- Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop Nielsen Norman Group: https://www.nngroup.com/articles/banner-blindness-old-and-new-findings/ 
- Monetize: The Seven Deadly Sins of Game Monetization FB Developers: https://youtu.be/sJD60NtkeKw 
- PUBG Mobile is now reportedly the world’s highest-grossing mobile game Verge: https://www.theverge.com/2019/6/11/18660985/pubg-mobile-monthly-revenue-players-highest-grossing-mobile-game 

View More ▼ Close

Solve this Case Study and Add to Your Portfolio

Get Score & Certificate. Additionally you can also opt to get feedback from Mentor

🤺 Powers


Choose a Mode to Unlock ✨ Special Powers ✨


⏱ You will have 3 days to complete this challenge

$ 4.99
Challenger icon

Challenger

  • Youtube icon View  Discussion Recording
  • 🔖 Certificate  of Appreciation
  • 💯Get  UXP, Overall Score  &  Leaderboard Rank
$ 9.99
Zen icon

Zen

  • 📊 Detailed  Scorecard
  • View  All Solutions if you Submit
  • +
  • Ninja iconEverything in Challenger
superpower
🗣Get 1-on-1 Feedback
$ 10
superpower
💬Assist Mode
$ 10

#

Name

Score

Solution

Gold Medal
Profile photo
Vamsi
Product Manager, Gojek
8.3
Silver Medal
Profile photo
Akash
Product Designer, Urban Piper
8.2
Silver Medal
Profile photo
Meet
Senior Product Designer, QuickPay Kuwait
8.2
3
Profile photo
Kishan
8.1
4
Profile photo
Arun
Product Designer, Shelf (YC S22)
7.8
5
Profile photo
Pooja
7.6
6
Profile photo
Namita
7.5
7
Profile photo
Kopal
Product Manager, Carestack
7.4
8
Profile photo
Sakhee
UI UX Designer, Rejolut
7.2
9
Profile photo
Rahul
Product Manager, digibee microsystem
7.0
10
Profile photo
Richa
UI UX Designer, Freelancer
6.4
11
Profile photo
Kiran
6.2
12
Profile photo
Gaurav
6.0
12
Profile photo
Sonal
Product Manager, TenjinAI
6.0

Want to know how to solve this Case Study?

Know More

It is a way for you to practice and test your skills in solving real world product problems, on-demand. These challenges are featured problems from our Hackathons, Weekly Challenges, Events and Learning Hackathon initiatives and are based on solving real world UX problems.

When you take one of these challenges. Based on the plan opted, you get various benefits:
- You will be able to solve for these problems and see how your solution ranks amongst peers submissions
- View the Top solutions given by Product and Design professionals
- All submissions are graded by UXHack and you get a detailed scorecard for your submission alongwith a Certificate of Participation
- Get one-on-one feedback for improvement areas, which our participants love

Various benefits which you can get by taking challenges:
Improve your skills
- Test your skills on a real world product problem and identify your strengths and weaknesses
Peer based Learning
- Refine your thinking by viewing other top solutions
Hiring
- You can add this case study to your portfolio and showcase it to potential recruiters. We have had users leverage this to publish their submissions on various sites like UXPlanet.org
- Gain knowledge about the said product & industry that can help you prepare for an interview for similar companies. Most companies do give out similar case studies to solve as part of their hiring process
- We help companies hire through our community and they seek our recommendations on who is the best fit. Thus, your submissions help us to recommend your profile wherever it fits in best and we don't have to just rely on your CV/past portfolio
Compete
- You get UXPs for your submission which helps you improve reputation on UXHack platform and improve your ranking in overall leaderboard. We have an annual leaderboard which we announce in January where we promote top 10 across our newsletter and social media platforms.

Our challenges cover a gamut of Product & Design skills such as User Research, Competition Analysis, Wireframing, Prioritization, Information Architecture, Interaction Design and more

The grading of submission is done by the UXHack team. We grade any submission on various parameters on a 10 point scale (few parameters change basis the challenge in consideration). However, some common parameters usually are: Problem Solving, Research & Solution Detailing
An overall score is calculated for the submission which is not the average of scoring parameters. Overall score is also on a 10 point scale.

Once you register for a challenge, a submission window is available on the same challenge page. You can submit your solution on the challenge page itself and if need be attach documents (PDF recommended)

Once you submit a solution, and after the end of the due date, your submission is evaluated by the UXHack team. It takes us maximum of 3 days to share your scores with you. Based on the plan you avail, after your scores are published, you get to view a detailed scorecard as well as see other solutions. If you have opted for a feedback, you also get personalized feedback.

Please note: Once submitted, you can make unlimited changes to the solution, before the due date.

You can opt for Assist mode as shown above where our experts will guide you on how to approach. Also, you get access to a Whatsapp group of previous participants where you can also post your queries.

There are two ways to do that:
- You can take this challenge and opt for Zen or a Booster. Provided you submit your solution, post the due date, you will be able to see other solutions.
- Or, if you just want to view solutions, Click Here

View Free solution for LudoKing Challenge

  • Gift
    Access to 50+ solutions
  • Trophy
    One solution from every challenge
  • Video
    View discussion preview videos
  • card
    No card details required
Continue with Email
Already a UXHack Member?Login