• Meesho: UX Audit of a Social Commerce App


Challenge Details

Case Study brief: In this challenge you need to do a UX Audit of a social commerce app to find areas of improvement
Difficulty: Easy
Skills Evaluated: Analytical Ability, Communication Skills, Prioritization, Research

Meesho is a social commerce app. It has been in the news thanks to a recent funding round, valuing it at $2bn. 

The app tries to leverage WhatsApp networks to resell products. Its primary users are housewives and young women, who use their close networks and groups on WhatsApp to sell products.

The products that are sold are largely unbranded, which one could find in local markets, such as clothes, utensils and more. 

Basically, Meesho is trying to formalise an unorganised market of reselling, via its app.

In this challenge you need to do a UX Audit of any 1 user flow in the Meesho App. 

Firstly, you need to justify why is it that the user flow you have chosen is important, as compared to the others. Then, you need to find issues with that flow and suggest easy to implement improvements.

Please note:

  • Your choice of user flow to audit should be based on its impact on the user and business, both
  • We recommend using annotated screens to convey the issues that you spot
  • User research is not essential, but will definitely give you a lot of insights into how reselling works (as also the common issues)
  • Reselling has its own underlying issues: poor product quality, poor delivery experience and more. Your focus should not be on the underlying business issues, but the issues within the product itself i.e the app (you may choose to call out the business issues separately)
  • Meesho is NOT hosting the challenge. This is just a learning exercise.

Other UX Audit challenges we have conducted:

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Name

Score

Solution

Gold Medal
Profile photoSrishti  
8.7
Silver Medal
Profile photoMohammed  
8.6
3
Profile photoPriyank  
8.5
4
Profile photoShubham  
8.4
5
Profile photoSwarnima  
8.3
6
Profile photoTanisha  
7.2
7
Profile photoAhammed  
7.0
8
Profile photoAmrita  
6.9
9
Profile photoDeepan  
6.8
10
Profile photodarshinitankala 
6.5
11
Profile photoRaphael  
5.9
12
Profile photobansal.konica 
5.5
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