Case Study brief: You need to find ways in which fraud can be reduced/prevented in UPI payment flows
Difficulty: Medium
Skills Evaluated: Analytical Ability, Communication Skills, Prioritization, Problem Solving, Research

UPI Challenge

You are a product manager at a leading payment app incharge of improving the UPI functionality of your app. Recently, there have been a lot of complaints from users about frauds happening via UPI. Some even took to Twitter to voice their complaints.

Knowing that UPI has multi-level security, you wonder how these frauds are possible.

On digging deeper you discover that the frauds relate to collect money requests or as some call it, the ‘Request Money’ feature: Here’s the flow - B wants to buy something from A. So B should ideally make a payment via your payment app to A, i.e use Send Money feature

However, what some fraudsters are doing is that instead of sending money, they use the collect money or request money feature.

Given that the interactions are informal, B speaks to A and says: Enter your UPI Pin and approve the payment request to receive money. But what happens is instead of money being credited to A, it gets deducted from her account.

On understanding this fraud you are now tasked with preventing it as many users have stopped using your app due to this.

You now need to use your PM skillsets to suggest possible solutions to fix this problem.

The solutions can be related to communication of features, improving flows, adding functionality.

However, suggestions such as: ‘better marketing’, ‘create user awareness’ are not acceptable.

Your solutions must be related to the product only.

Skills you are being evaluated on: Problem solving, ideation, Wireframing/design, dealing with ambiguity, user research

Important points:

- You need to focus only on the mentioned problem related to UPI

- You can choose any payment app that uses UPI: BHIM, Paytm, Google Pay, PhonePe

- Bonus points for user research and insights

- Bonus points also for understanding possible edge cases and solving for them

- A submission format will be available in a few days. You can start drafting the notes meanwhile.

- This is an assessment presented by UXHack and NPCI has no role in it

Total time you should allot to this challenge: 3-4Hrs

Resources:

Livemint - You don't need to enter UPI Pin to receive money


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Name

Score

Solution

Gold Medal
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Harsha Vardhini
Product Manager, Stealth Startup
9.2
Silver Medal
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Aditya
CEO, TravelShelf
8.2
Bronze Medal
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Anish
Product Manager, SkillClash
8.0
Bronze Medal
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Manish
Product Manager, DLT Apps
8.0
4
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Prajakta
7.6
4
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Vijayant
7.6
5
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Aayush
7.4
5
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Meet
Product Designer, Multiple Companies
7.4
5
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Mohd
Product Manager, S&P Global
7.4
5
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Sumit
Business Analyst, GE Healthcare
7.4
6
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Nahush
Product Manager, DPDzero
7.2
6
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Nikhil
7.2
7
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Bhavaani
7.0
7
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Debajyoti
7.0
7
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Maclynn
7.0
7
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Narendra
7.0
7
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Sharath Kumar
7.0
7
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Shubham
7.0
8
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Akash
6.8
8
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Sangeeta
6.8
8
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Yangya Prakash
6.8
9
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Kaushik
6.4
9
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Nayan K
Senior Product Manager, Enable Healthcare
6.4
9
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Paramjit
6.4
10
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Arpit
6.2
10
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Sreyasshi
Product Manager, Walmart
6.2
11
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Saurabh
6.0
12
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Ganesh
5.8
12
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Mayuri
5.8
12
Profile photo
Uma
Senior Product Manager, CVS Health
5.8
13
Profile photo
Rakshita
5.6
13
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Yeshwanth
5.6
14
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Ria
5.4
14
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Sandhya
Senior Product Manager, Tata Digital
5.4
15
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Raghu Vamsi
5.2
15
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Shreenandan
5.2
16
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Anuprem
5.0
17
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Sravika
4.8
18
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Rekha K
4.6
18
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Ruchi
Product Manager, YourOaks
4.6
19
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Manmeet
3.8
20
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Hiren
3.4
20
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Keshavaram
3.4
20
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Kumar
3.4
21
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Ifeoluwa
1.6
22
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Madhumita
1.0
22
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Puneet
Product Manager, DELL EMC
1.0
22
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Kumar
1.0

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